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Text / WANG Zhao together Shandong branch of China Satellite Communications Corporation Directory: This article sums up the status of broadcast satellite business development, through the analysis of the development of broadcast satellite business advantages, problems, learn from foreign experience in the successful broadcast satellite operators, combined with our reality, made for broadcast satellite operations in China concept. Open our live satellite era " Chinasat 9 "Live satellite launched soon. In the field of Chinese digital cable TV broadcasting, terrestrial digital television, mobile multimedia broadcasting, IPTV Broadcast media such as full digital environment, the broadcast satellite television operation As for the role? How to live satellite television in the fierce market competition, good and fast development? This is a live satellite broadcast satellite launch operations after the government and business problems to be solved. As the application just started our live satellite, live satellite operations for the role, operation mode is still in the exploratory phase, more importantly, China's broadcasting and telecommunications market environment with different levels of development and abroad, so China's direct broadcast satellite services can not copying abroad, live satellite business to foreign operating experience in the full reference, based on local conditions, integrated under the premise of various factors to form their own mode of operation. In this paper, reference to foreign-related cases based on the analysis of the broadcast satellite operators face the problems and opportunities in our country, put forward China's broadcast satellite business, business model concept. 1, status of foreign broadcast satellite business 1993 12 months, the United States fired Hughes digital compression of the world's first live television satellite, the first real possibility for individuals to operate directly, as with encryption, conditional access and pay- watch as possible, since satellite digital television broadcast industry in the global emergence of a development boom. At present, North America, South America, Europe, Asia, Oceania, Africa, more than 30 countries and regions of the satellite broadcasting business, which the United States, Britain and Japan are the direct broadcast satellite services to carry out the best in the country. As of the end of 2006, the United States the two major satellite TV operators to broadcast about 30 million contracted users, basic users have accounted for the total number of U.S. TV 1 / 3 of the UK's largest direct broadcast satellite television operator BSkyB has nine million customers, the development of Japan's SkyPerfecTV 4.5 million direct broadcast satellite customers. Direct broadcast satellite business not only in these areas has a huge economic benefit, and promote relevant technology and the rapid development of industry, also contributed to strong competition, changing Radio and TV Market and even the pattern of the telecommunications market, to a certain extent, the process of promoting the triple play. 2, China's development of broadcast satellite business advantage 2.1 live satellite television transmission from the geographical constraints Broadcast satellite systems can include the majority of users in remote rural areas nationwide, including more than 97% of the population without a television relay, directly diameter 0.45 ~ 0.6m antenna to listen to the radio, watching broadcast TV programs. For China's complex terrain, large population but uneven distribution of national conditions and characteristics of uneven economic development, the use of satellite broadcast television technology transfer radio and television programs is to improve the population of our radio and television coverage, improved signal transmission quality, to avoid programming outside total star, and can achieve the most effective program paid viewing, most economical and most advanced means. 2.2 live satellite TV business in China a huge market of potential users According SARFT The latest statistics, the current population of China National Radio coverage is 94.48 percent integrated population and TV coverage was 95.81%, Cable television Households was only 36.01 percent, significant parts of our country still can not hear radio, or television. This part of the TV user more concentrated in rural or remote areas, using wired and Microwave Means to strengthen the coverage is not the ideal way. With direct broadcast satellite, only to provide users with 0.5m diameter antenna and receiving equipment, the use of satellite coverage is relatively broad, multi-channel transmission, the signal effect of a good many advantages, we can solve the radio and television signal coverage problems and the user received or the channel more good effects digital TV. The e-commerce company in China offers quality products such as LED Light Tube Manufacturer , LED Fluorescent Lights Manufacturer, and more. For more , please visit LED Flood Lighting today!
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