|
Expo exhibitors brand perspective, there are three phenomena are worth noting: First, the current main attack three or four markets a number of small brands, these brands participating is very clear, that in order to attract the attention of dealers; Second, foreign brands lineup, even the last year or two just to the China market in the times of all subjects, and Candy has arrived at the scene, not to mention old-Siemens, Electrolux and other foreign brands, and their purpose is clear participation is to explain to the Chinese market, "we are the appliances popular leader "; its three major domestic home appliances market brands such as Haier, , Little Swan, Midea, Meiling, etc., also tried to prove to the industry can also be a popular leader, they have the past two years restructuring the high-end results. All kinds of brand purpose and positioning of different exhibitors, this also reflects the Chinese home appliance industry is now the brand structure. We have to say, as China's home appliance market has become more sophisticated and rational, foreign brands already constitutes a major brand strength, but they only make a difference in the high-end area, the vast rural market, domestic brands are still doing my part of the main force. With the constant release of the rural market potential, the number of domestic small and medium brands will have to increase the possibility. You can see, the urban market and rural market huge difference, making foreign brands have their own living space, both the long-term coexistence. Small Brand: momentum can not be overlooked In the Chinese home appliance exhibition, the reporter who has been repeatedly seen by the industry "legend" in three or four markets the brand many achievements, such as stars, Aucma, honor, and Aksoy, Wellcome, double deer, China Day, snow, snow Haier. These brands rarely appear in the secondary market, but sales of the past two years by the gradual growth of the rural market impact, and their strength is growing. Electric Co. Planning Department on Haisuo Yi Wang Hsiu-plant in the "China Electronics News" interview, said Aksoy 2007 The total production and sales has broken 100 million units. And proud to reporters, said: "Our distributors had annual income of many millions of dollars, and we demand the dealer must be equipped with 'Buick' car, to show Aksoy grade brand." He read news from Beijing, they stressed the use of this Aksoy will stand firm in Beijing the power distributor. Reporter saw back on the stand in Aksoy, elaborate with a huge "dealer recruitment," advertising. Show recruitment by dealers, is the main purpose of participating brands. The same time, they also show demonstrated through the strength of their products, homeopathic promote his brand. Specializing in three-, four markets is their strength, but they are not satisfied with this, from the journalists present at the scene of the situation, most of the small brands have in 2008 as a "brand lift", with and started to first, second level market extension. The reporters found that products alone can no longer distinguish between their view of market orientation, and secondary market, popular glass , Prints, three temperature in their booth can see, technology is also very fine, they just lack of a high-end products, such as large refrigerators on the door. Little Swan (Jingzhou) Electric Appliance Co., Ltd. is responsible for participating Gan Chinese to reporters: "We do the refrigerator for many years, technology is not the problem, has been done to other OEM brands, such as a small swan fridge, Electrolux refrigerators, refrigerator, etc. sound volume. "This is the primary reason why the brand can quickly take up the rural market an important reason, that has rich experience in OEM production. Little Swan (Jingzhou) Electric Appliance Co., Ltd. Wuxi Little Swan by the holding, but his brand is, "Snow Hill", the reporter almost never heard of this brand, but no view from the slightest display of products, "rural" flavor, all-glass panels, three refrigerators also occupy the mainstream. Denied that the prosperity of the Chinese home appliances market to the small brand a great opportunity. Most journalists feel a brand is Aucma. As we all know Aucma Zengyin financing "cut" the , So that in the field of home appliance brand greatly frustrated. But in this exhibition, the booth adjacent to the new fly Aucma area of 140 square meters, more than a new fly. Zhang, general manager of Qingdao Aucma Co., Ltd. to accept the rise of "China Electronics News" interview with pride, said: "Our national sales first freezer, refrigerator started late, is currently the third and fourth grade market to one or two the market forward, but our goal is?? two or three years into the industry, the top 5. "emerging brand strength is indeed small can not be overlooked. We are high quality suppliers, our products such as off grid inverters , car inverter Manufacturer for oversee buyer. To know more, please visits home power inverters.
Related Articles -
off grid inverters, car inverter Manufacturer,
|
