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Carried out according to the National Appliances to the countryside "Publicity Month" unified plan, Shaanxi Province on June 10 to July 10, carried out Countryside Awareness Month activities. Competent authorities at all levels adhere to their promotional efforts to promote home appliances to the countryside as a strong handle, hard to activities with publicity to promote promote , Firmly and effectively carry out a series of home appliances to the countryside campaign, with good results. Deadline July 15, 2009, the province sold 76 successful businesses of the record 4,399 sales outlets, selling 344,513 units subsidized home appliances (Department), sales amount of 556000000 yuan, has honored 195 010 Taiwan (Department), subsidies to capital 40,400,000 yuan . Publicity only during the month, sales of 80,492 units across the province (ministry), to honor 61 180 Taiwan (Department), sales growth of 18.2%, 72.1% payment rate. Our province, "bringing home appliances Publicity Month" activities are the following characteristics: (A) attaches great importance to the deployment of well-organized. Provincial Business, Department of Finance attached great importance to make arrangements for special meetings "propaganda on" activities, the provincial finance, business analysis of the Office of special appliances to the countryside working situation of the province has formulated the "Shaanxi" bringing home appliances Awareness Month "program of activities "were clearly the provincial leading group office appliances to the countryside (the appliance to do), the media, provincial authorities, cities and counties publicity tasks. Awareness Month event, take one level coordination at all levels of home appliances do hold mobilization training by the competent department will hold 1-2 large-scale centralized promotions, the media focus on advocacy organization reported, to open up financial, business website column, printed publicity materials, etc. 5 initiatives with the campaign. June 10 organization in the Xi'an province and sale of corporate training departments will further interpret appliances to the countryside policies, training, information management system for home appliances rural areas, arrangements for the next step. Municipalities (counties) "appliances do" to "propaganda month" as the central task in June, meticulously organized and implemented at all levels are held the working meeting, organized focus on promotional activities. June 17, the provincial office appliance sales in the province's largest publicity held Fuping launch ceremony on large-scale promotional activities focused in two days time, on-site sales of 630 units (the Department), the amount of 150 million in sales, on-site to farmers to honor the 191,000 yuan. Xianyang, Xian, well-being, promotional activities and other cities of Hanzhong, with good results. (2) quick action to promote greater efforts. Province Awareness Month starts, all levels of financial, business organizations, provincial authorities and central Zhushan rapid major focus of mainstream media content on the new adjustment policies and the "bringing home appliances operating rules" in publicity. Business sector focuses on the organization of the competent authorities and marketing companies in the business training, organization of various large-scale promotional activities, the issuance of promotional materials. Financial sector focused on policy-home and cash subsidies publicity. Combination of enterprise and network sales marketing and after-sale Advocacy. By departments to form a strong vertical linkage and advocacy atmosphere, in the province launched a new round of publicity climax. Activities of some cities and counties also with the actual situation on the "Publicity Month" activities in the time delay to the end of July. Currently, the province is carrying out home appliances to the countryside were well-known propaganda, in full swing. (C) various forms, publicity activities. At all levels, except through , Radio, newspapers and other mainstream media publicity, but also to mobile publicity vehicles, in the towns, villages hanging banners, posters, printing flyers, send Messages, open web site column, set the hotline Telephone and other means of in-depth organizational policy advocacy. According to incomplete statistics, the province at all levels "appliances do" to do television and radio programs feature interviews with more than 300 period, production of "bringing home appliances briefing on the work" of more than 760, the issuance of "bringing home appliances policy brochure to answer" more than 20 million copies of home appliances to the countryside poster 100,000, all kinds of posters, leaflets, etc. 1200 thousand copies (Zhang), "To a letter from friends of farmers" more than 900 million copies, answering telephone consultation tens of thousands of complaints , hanging banners over 3,600 articles, sent more than 1,300 promotional vehicle times, and to organize various promotional activities in more than 260 screenings. Through a variety of forms of propaganda to promote effective policies will be clearly explained to understand. (D) focused and effective advocacy. Is reflected in three aspects: First, to achieve a wide coverage range. 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