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The Board of ICANN (Internet Corporation for Assigned Names and Numbers) has approved the creation of new generic top-level domains (gTLDs) that will allow for a near-infinite variety of new website addresses. The colossal decision not only enables corporations and other organizations to create domains like drink.coke or buy.apple, but they could theoretically create .almost .anything .they .can .think .of. ICANN has opened the Internet’s addressing system to the limitless possibilities of the human imagination. Peter Dengate Thrush, the chairman of ICANN’s Board of Directors told reporters, “We have provided a platform for creativity and inspiration, and for the next big dot-thing.” The option won’t come cheap, though: The application fee alone is $185,000, and the annual fee is $25,000. Still, we can imagine large corporations spending millions on these very soon. If you’re in the business of making phones, owning a “.phone” TLD sounds like a great idea — if you can afford outbidding other phone manufacturers. Some domain applications may be discarded for other reasons, said Dengate Thrush. For instance, if the domain could infringe on religious or social sensitivities, like .nazi, then ICANN will not approve the creation of the domain. ICANN expects between 300 and 1000 new domains to come into existence as a result of the new program. Applications for new generic TLDs will be accepted from January 12, 2012, to April 12, 2012. New domains should appear within a year. As a professional Internet Marketing Company Fever360 approaches online promotions (SEO,SMO,SMM,PPC), web design and web development projects with top quality, care and cost effective approach to ensure success.
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