BR 11 11 AP, as described via foreign bulletins notifies that servant Statistics schools Yee monitoring from September 2008 inside the direction of September 2009 New City
Data: from the retail perspective, the plug three parts calculating 25.61%, respectively Haier, Siemens 14.98%, 8.14% Meiling? From retail sales of view, Haier was 25.48%, 11.02% Siemens, Meiling 10.3%.
BR From the written information publish of view,
Still overwhelmingly won the first, wherever the sales capacity of Haier fridges and flat sales, analysts suit as true that the domestic freezer industry, Haier freezer is the highest evaluate of global brands, so specialise inside the direction of the symbol and the employs for regulars shall previous Select Haier? Siemens sales volume top than sales of 3.96%, offering that however has been made, but rely upward upward onto the brand, buyers immobile own towards reward the icon premium.
BR In the inner-city market, location third within the Meiling fridge sales than sales, recommending Meiling especially within the low-end market inside the occupancy wandering. It is quality referring that the United States and the fraction towards 5.78% of the sales ranks eighth with sales of 7.34%, but rated sixth, "large volume is not high" is the attractiveness of consistent performance. However, U.S. sales within the agricultural market within the direction of be top than the Meiling, primarily because the United States of its own Hualing, Rongshida, Little Swan, Haier and otherwise third-line blizzard brand, relying towards the top on "
"Attacking the conclusions of the country market. Beauty industry consultants crossed on stress approximate the development model: the US's chief market is still rural, but inside alignment towards build" symbol call of beauty, "the U.S. requires towards discover first-line icon labour inside the market inside 12 mode, and we may presently big.
BR From the allowance reason of view, China's freezer commerce is wholly 20% of Haier, Siemens several than 10%, Meiling single some than 10%, otherwise brand titles either sales or sales are below 10%. Share, accounting for no one several than 10%.
BR Competition from the emblem perspective, the tallest rival Siemens Haier refrigerator. Haier Refrigerator assert worldwide strategy, deduced by European Platform of Casa Imperial series refrigerator, inside order that its introductory commerce trends, and is GE, Liebherr icebox banners for example Europe and the United States towards ply up. And Siemens own been shown at 0 degrees preservation helpful apparatus breakthroughs, hence reducing the track with the Haier refrigerator. However, from the lid view, the instruction of brand name choice of clients are still heightened within the Haier refrigerator, however, Siemens managed second within sales, it is steadily extension the extent with the else brands, where sales of else symbols share very small difference between . The sales ratings appear that the city shall originate a polarization of the refrigerator market-style development.
BR As a foreign brand,
Because the "explosion door" has become the focal intent of industry, Samsung informing "blast door" strategy should be stolen to China, "Worship" club to smartness a rapid is not to blame for the attitude of foreign brands. Especially in the foreign brand names possessed be disclosed "quality gate", "bribery door", "refurbished doors", the industry has dispersed a "foreign brand does not mean foreign quality" question.
BR Experts suspect that, with the old user market, the Chinese market will begin in the polarization: the urban market is plural aimed on the qualifications of the icebox in fashion, technology, aesthetics, innovation, high prices? The rural market on the prerequisites of the icebox more emphasis on practical, generous, low-cost factors, among the consumer clubs will be gradually reduced, so the Chinese frig brand, must face these pair unites to be innovative, to sustainable development. I am an expert from China Business, usually analyzes all kind of industries situation, such as sulphamic acid , borax boric acid.
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