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There has been a recent resurgence in the use of banner stands at trade shows and beyond. Banner stands have always been a popular accessory in trade show booths standing prominently next to a Pop-Up or Straight wall fabric display, among others. Now banner stands are taking the place of the Pop-Ups and/or fabric displays. Fad or trend? Our spin is it’s a little of both. With the economy reaching down into every aspect of trade show schedules – from reduced business travel to reduced manpower at the shows to fewer shows and the expectation to do ‘more with less’. Viola! You have banner stands that one person can carry on a plane OR in the trunk of a car or van. It requires no union assistance to install or dismantle AND it’s instant recognition (up in less than five minutes no matter whether it’s one six foot banner stand or three or more three foot banner stands standing side by side. A Fad? Sure; it works, however, and accomplishes the goal of saving money while serving your image and communication needs at even the most highly touted shows. In case you’ve been on the dark side of the moon and don’t know what a banner stand is; it’s a marketing tool that operates like a window shade drawing up from a handsome base the top of which attaches to an expandable pole in the back to show a compelling graphic of photo/illustration and text. The impact is immediate and the message captured in seconds by all who view it. Retractable Banner Stands now come in 24”, 36”, 48” and 60” widths. And can have flexible heights from 69” to 92”. And you can attach halogen lights to each width for maximum exposure and readability. Not to mention they come in symmetrically designed black or chrome bases with interchangeable graphics cartridges that fit easily into the bases. In addition they come in sturdy travel bags (for example the size of a carry bag for 36” is 41” x 14” x 4”) with a carry handle and shoulder strap. Weight? Most 24” and 36” banner stands weigh only 12 to 15 lbs and can easily be carried on as luggage for most air lines. Placing banner stands directly adjacent to one another in a ‘wall’ effect allows the exhibitor to achieve the same amount of graphic space he would otherwise have with a more expensive and harder to install trade show display. Many companies have designed the graphics for this ‘banner stand wall’ approach so that when the text for one product needs to replace the text for another, the appropriate graphics cartridge is simply installed in the base of one of the banner stands and used interchangeably. A trend? We think so. As an ex advertising agency executive, I was always looking for ways to stretch a client’s budget and still achieve the maximum marketing effect. Call me, Jim Deady (Day-de) at (888) 440-0377 OR log onto my site at www.showstopperexhibits.com. I’ll introduce you to a fad that will become your organization’s trend. For more information about Pop-Up Booths and trade show exhibit displays please visit: http://www.showstopperexhibits.com/
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trade show displays, trade show exhibits, trade show booths, table top displays, banner stands, portable trade show displays, fabric displays,
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