To absorb a greater extent Ginna silver, businesses have resorted to all kinds of household electrical appliances off 11 moves during the climax of appliance sales. According to incomplete statistics, 11 stores during the four major appliance sales grew about 38%, steady growth of traditional household appliances,
Business 11 "hold Ghinva"
Appliance industry known as the "gold 9 silver 10", which the face of this year's economic situation, many merchants are worried about
And numerous small holiday sales will be in varying degrees, the National Consumer overdraft consumer enthusiasm, the market may be less than in previous years. However, the postganglionic news from all four major appliance stores, said sales during the 11 growth of both. According to statistics, Jinan appliance sales grew about 38%, as total sales this year, the most popular holidays. U.S. news from the country, "said Golden Week prime time average of a dozen items sold per second."
"XI's sales exceeded our expectations." Triple head of household appliances such marketing plan on the author said, "At present, many categories of household appliances continue to introduce new products, many consumers will use ten a holiday to update the original home appliances; as Luneng collar city and some major real estate show, the two delivery of house, has also increased
, Kitchen bathroom and so the purchasing power of large appliances; In addition, this year's Olympics a lot of married people, the majority of young people to take this opportunity to add appliances, appliance sales led the growth of this year. "
Size appliances Qi sprint
The author of several malls in Quanchenglu found that during the National Day to buy TV, refrigerators, washing machines account for most consumers, even been sluggish this year
Industry has also been improvement. "Compared with last year, two stores of Suning Appliance Quanchenglu color TV, refrigerators, washing machines, air-conditioning were the growth rate of 189%, 174%, 156%, newly opened 'King store' are directly contributing to sales growth. In addition, , small appliance sales also performed well. "Suning Appliance Marketing Department to disclose relevant personnel to the author.
It is understood that the last two years with Golden Week, a joint venture is often the first to announce lower prices of different brands, market share has been declining domestic color TV in the Golden Week this year, the first day of the first price reduction, staged reverse trend. Refrigerator, washing machine market with 11 year Golden Week, the key to achieve a sales spurt. According to my observations, 11 countries during the U.S. Supreme shop
A 42-inch flat-panel TV prices shot up 4,999 yuan, while the 11 before the price this TV is also maintained at between 6,000 yuan to 7,000 yuan. Such a large marketing efforts will inevitably bring about sales growth.
In small household appliances, the sell better is the soybean milk, juice machine,
And other products. "Milk melamine incident, made during the National Day of Soymilk sales of a 'blowout' phenomenon, even after the holiday is still showing a good momentum of its sales." It is understood that 11 stores were sold in the West during the nearly triple 5000 Soymilk, rather in the last six months of sales. According to a commercial electrical appliances to the staff, practical and stylish kitchen and bathroom products have become a popular commodity in the consumer.
Propensity to consume more rational
"Appliance is durable consumer goods, holiday buying period, more time and effort to select, but this time, store promotional efforts is also great, prices are higher than usual cheap. Especially the U.S. Supreme country store, store Suning Wang opening, making Quanchenglu on the concentration of the five malls, comparison and more convenient. "Su Ning Quanchenglu at two stores, from Mr. Wang Licheng District, think so.
Order to buy the products more affordable, consumers will certainly shop around before paying for them. However, in the Marketplace, I found a man who does not listen to talk Purchasing Guide does not ask the price, consumers buy. Conversation, I learned that this gentleman had been spared in the homework before buying, as early as 11 before they are selected in advance through the access network information to purchase the product model, compared to the supermarkets in the newspaper's promotions, Later, the number of stores to visit the scene. Eventually to the point, buy an ideal commodity.
Large commercial appliances such a Purchasing Guide on the author said, "11 period, be they businessmen or manufacturers have concentrated resources in the most favorable price out many categories have played a 'diving' price. But consumers not only concern product prices, good after-sale protection and human service concept also affect their choice of purchase reflect the more rational factors. " I am an expert from Frbiz Site, usually analyzes all kind of industries situation, such as colored halogen bulbs , mr11 halogen bulb.
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