Appliances "The Godfather" Worries
57-year-old CEO of Haier Group
"New target, not necessarily in the way that you are taking."
2006 years, this in just two decades as China, Haier has won the most successful global company title entrepreneurs immersed in a "standing above the crowd," the lonely years.
He said, Haier has now entered a "plateau" market ... ... But we have to climb to the top of more than 8000 meters of Mount Everest, there is a long distance. Not up to the high level of Chinese enterprises, they may feel is very smooth now, but now we are breathing is difficult ... ... Why? Too much pressure!
Who strode to the many competitors far behind them, and management and brand excellence of Chinese entrepreneurs, is try to abandon the past, "starting from the day you are successful, you may have already failed the because your success is that in your original set of objectives, rather than the ultimate goal. "He realized a need to find creative ways to break the bottlenecks encountered Haier now," a new target, not in your original way to go. "
All of 2006, presented in his field of vision is such a difficult scene: Chinese home appliance industry, which has low profit era, and rising costs, lack of technological innovation, at the same time have to cope with global competition, "We want to want to climb Everest top, it must oxygen cylinders, oxygen cylinders is profit, not profit, we can not climb out; "Haier advantage of opportunities for acceleration of the original, but" fewer opportunities ", while speed is required faster and faster, more efficient Hou Haier in the face of the "effectiveness" of the bottleneck. He said, "consumers will not accept a weakened product quality, product development, but if we want to be perfect, in time does not permit"; Haier eager for innovation, but difficult to achieve a personal breakthrough, "In the past hindered the success of the current development "; He admits, globalization requires each person to become an independent competition Haier individual, Haier is to break the original culture and mode, but when a new culture in the reconstruction," a long time, Hale was in a local chaos. "
For Haier and the Chinese home appliance industry, these historical issues faced today, Zhang did not give a complete answer, he said those concerns were, "to explore the questions and did not stand, are two different things," he said the real The answer is in the "practice of entrepreneurship." The appliance is now "The Godfather" is trying to from a business model, management approach to corporate culture, Haier's development path over the past 20 years continue to deny, deny, then deny. I am China B2B Market writer, reports some information about arabian native costume , digital turn tables.
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