Another street in the popular plastic shoes. But this time they brought a thousand dollars in price in the big windows are magnificent, there is a new name? Jelly shoes. Tide it is necessary to repairing one?
The old good times is the trend of inexhaustible inspiration, at any time of the T-Taiwan is never a lack of nostalgic elements, is a comeback this summer jelly shoes.
Full color jelly shoes, PVC Materials, in fact we are all through childhood, but then they called plastic sandals, but also not much of the brand. 2009 spring and summer, MarcJacobs, Marni, Gucci, Fendi, Tod's, Givenchy, etc., suddenly rush to launch their own brand of plastic sandals, of course, when the Chinese media has been very foreign flavor to speak with one voice to use their names in English transliteration? Jelly Shoes (Jellies ).
See jelly shoes So we say, worship it, a pair of 1000 U.S. dollars High-heeled shoes , 200 U.S. dollars of jelly shoes arrived. Dotted on the beads, artificial stones or petal-shaped decoration, these PVC shoes in the world of fashion reached a new peak.
Jelly shoes in the UK after the Second World War was designed first, then Leather Is a shortage of materials, people have found this inexpensive alternative to plastic to make strong durable shoes, then these shoes cost less than one U.S. dollar a pair. The early 1980s jelly shoes popular in the U.S., the main crowd is dressed teenagers or children.
In China, pretty inexpensive colorful jelly shoes?? Or plastic sandals called more Shunzui?? Also to the 1980s childhood of some alternative to white sneakers, but they sometimes have serious foot wear, physical education cut wear, or run two laps down almost to a concussion.
Now, maybe you can look forward to 1300 yuan or so comfortable and easy to wear jelly shoes of some, at least not easily slip. This unit introduced from MarcJacobs jelly mouse shoes started off version of a wave is intensified, which was undoubtedly the world comedienne Melissa.
That was born in Brazil in 1973, the brand brings a special formula called professional laboratory soft rubber processing technology, is said to be the greatest play in the comfort of shoes. And 99% recycled PVC material, consistent with the advanced countries Environmental protection Standards, by such as WalMart, Payless, Meldisco, Target, Deichmann, FootLocker and other world-class Sell Channel authentication. Melissa is also FIFA (FIFA), Barbie, Disney and PP G such authorized manufacturers. Melissa jelly shoes in this
specialized households, the next step is to have these big-obsessed, so the colorful eye-catching, easy style of shoes to be a star in the common role of the street shooting, but also attracted fans to follow suit.
"Ruili? Iraqi culture" fashion editor Lu Yue Yang believes that the prevalence of jelly shoes on behalf of consumers now seeking comfortable, environmentally-friendly attitude, in line with its bright colors in spring and summer people Clothing With.
For the big who is suddenly keen on jelly shoes, low price of course, not a fad. In the case of the luxury goods market cold, these are big luxury to take them "more price, more style" strategy. Brand-name products in such low entry requirements, acceptance is high, while the trend set off train a new generation of young fans can start spending, "Education starts from children."
Such JimmyChoo CEO JoshSchulman made it clear that they have from this "extended pyramid" operation to benefit, no matter what price range, "we always consider the brand and the emotional connection between the customer and we to define the value to the customer experience. a pair of 1395 U.S. dollars of python skin sandals and a pair of 175 U.S. dollars in jelly shoes are not the same value to the customer. "
Jelly shoes or even the hall had been swept to the class can not ignore the extent of the Empress Dowager. January 2009, VivienneWestwood cooperation with Melissa jelly shoes designed for Valentine's Day LadyDragon Berlin Fashion Week in 2009 to launch the spring and summer. This high-heeled, shiny color in the toe Department LadyDragon heart-shaped decorated with peach, the color was yellow with black, salmon, red with black, light blue with red and pearl white with red. Candy-like color and very sweet and bright cartoon style, very much in line spring and summer mood. Melissa even specifically invited the hottest contemporary style icon Agnes? Dean (AgynessDeyn) make jelly shoes spokesperson.
Contrast, most of the jelly shoes, designer brand more conservative in style, with flat, round head or fish head mainly, and some hollow design? Pierced Department does not even fake fake smooth than on the streets formation number.
Stylelist site selected in the top ten ugly shoes, jelly shoes, placed sixth, the top two are the UGG and Crocs. Fashion blog writers LaurenMessiah this not without harsh comment that "jelly shoes has always been a little girl to play mature, no brains and women used to play innocent."
This makes jelly shoes prices around 1,300 yuan slightly embarrassed. While Ferragamo's clerk exclaimed, "This is our most expensive pair of shoes shop!", All will know that a luxury brand is best at giving value to their products to the rationalization of prices, and often willing to pay for it, but looking at these colors look like deja vu as a Logo has doubled several times the price of shoes, worth the total cast doubt on it in the end.
Some commenters said, "jelly shoes back surge up bad enough, worse, you have to spend 200 U.S. dollars per pair!" Lu Yue-yang said that the price does not reflect the cost of more value may be in its design and re-creation.
Of the luxury brands, they, after all, just want to "entry level" an opened product price 200 U.S. dollars does not appear to make jelly shoes made of a legend.
Colorful jelly shoes, even though eye-catching light and menacing, but the cost really low too obvious, and the luxury brand's image does not match lofty, so nobody takes it too seriously, even suggesting it also "python leather sandals" can be immeasurably, but you are at the beach or pool-side comparison Chuan Chuan also seeded. Lu Yue-yang of the "First Financial Weekly," that luxury brands will not rely on this non-mainstream, young to obtain huge profits products.
So, or indeed it was suggested that, "Brand control" as they put jelly shoes to meet the entry shall love about the brand of their own desire. I am an expert from China Auto Suppliers, usually analyzes all kind of industries situation, such as crystal singing bowl , snowflake pendant.
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