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From 2008 onwards, a series of events on the projected development of the industry have resulted in larger and deeper impact. The successful holding of Beijing Olympic Games, the state four trillion investment plans huge boost to the economy and the severe economic situation, these events bring to the projection industry, more opportunities and challenges. Tepid original high-end projector market but more and more popular, by the policy preferences of the education market also remains very busy, price factor in the stimulation of business projector market will maintain steady growth, quality of life concept of infiltration of the domestic market also increase the popularity of pace, projection industry "market" engine is expected to restart. 2009 is the leading brand in year manufacturer's market strategy on the scale of adjustment. One is the 2008 part of the brand marketing strategy to make the adjustment has not been completed, these brands will be spent in 2009 Financial After the initial crisis, fluctuations in the market to adjust to speed up the pace. Market segmentation is the primary factor In the channel, the projector as a value-added product lines, for the rich Peripherals Means of survival-type channels are also positive. Beijing boom Sony is one of the best, its general manager He Changyi that the projector products Sell Has become the company's transition to the customized aspects of the key. The new distance information industry of Zhejiang General Manager Ni Weimin also believe that, through the projector product lines to join, can enrich the peripheral old sales methods, and to ensure the new product line to support peripherals, is a model worth trying. The same time, gradually expand the market segments, the education market has been divided into higher education, general education, vocational education and Distance Education; business market is also marked with the label industry, industry highlight among the different applications; in the high-end engineering machine area, the projector began to challenge the new market. Epson And NEC have released new brands, but obviously for different series of new products released to the market multiple. Product lines broaden the idea, which also aims to meet the great needs of the market segments. Epson (China) Co., Ltd. VI Xia Jisheng Sales Promotion Department manager, said in a press release Epson, New launch 13 models covering engineering, business, education, home four major product lines. As the industry's top brand projectors, Epson's product strategy is to target areas for each segment were in formations, apparently has a profound understanding of market segmentation era. He said, "We will move towards more diverse coverage. In the business machine with the total generation of business, the total generation of household machines have home so that they complete coverage. Because of the commercial machine and home machine is not the same, covering the methods. Printer View, now printer about 194 cities nationwide coverage. Resources we can use the resources of these 194 cities to cover. In the future, in addition to coverage in 200 cities in the printer, the projector should be covered, each city has a dealer to sell, sell to our clients. " Centralization trend began to emerge Trend in the subdivision outside the projector market in 2009 also showed the trend of centralization. In 2008 the domestic market projector manufacturers are adjusting their product segment strategy in the context, in 2009 the projector market in the past begin to reverse the formation of the projector industry segments separated by brand and consequently the formation of market leading brands all situation . Market leading brands will be increasingly involved in areas of abundant product lines have been extended also to further concentration of market share. The major market segments in the part of a brand or marketing strategy to change the past, or will gradually be marginalized. Same time, the projector industry average profitability of declining, and the performance of different markets Enthusiasm is great brand marketing strategy to promote comprehensive, the major driving force will also be a major test of the viability of the threshold of second and third tier brands. The Epson with knowledge of the core Technology Brand because chips since the cost advantage is expected to expand the lead. Segment after the individual products will be the winning hand market, Epson's latest business projector with the USBKEY series is a very practical design. I am an expert from ethernetserveradapter.com, while we provides the quality product, such as China Gigabit Ethernet PCIe Card , China optical gigabit adapter, server adapter,and more.
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