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East ceramics enterprises should be how to deal with new challenges in 2008 by wgre dfbbbbb
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East ceramics enterprises should be how to deal with new challenges in 2008 by WGRE DFBBBBB
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| Article Posted: 08/03/2011 |
| Article Views: 48 |
| Articles Written: 712 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 500 |
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East ceramics enterprises should be how to deal with new challenges in 2008 |
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Business,Business News,Business Opportunities
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Enterprises in East China, and establish a harmonious relationship between the media industry is not currently appear to urgent needs. Importantly, in various places Ceramic Company Have their frontal attack, how to deal with new challenges in 2008 is a real big issue.
"East Brick" the main threat comes from several aspects: First, the saturation of urban construction as the first line to high-end market as the main objective of the "East Brick" has been subjected to unprecedented pressure from the rapid market capacity down to force them to start thinking about a new way out; Second, enterprises around the ceramic wave set off a new round of expansion will also overwrite the old map of ceramics production areas, especially the Nobel, CIMIC site Jiangxi practice, means "East Brick" from the loss of "East" sign for gold brought about by the endorsement of the role of extra points. With the "Guangdong brick", "Fujian brick" in the place of origin on the same starting line, will be the "East Brick" Future of Brand Management in intolerable pain.
Third, Guangdong, flexible and multi-market enterprises to promote the means of the "East Brick" initiated a comprehensive challenge, especially in the second and third line sink in an active market with "cheap" brand response of East China's "high quality" its marketable "scale" advantage and multi-brand effect, but also to the "East Brick" Focus on competitors and the market has added difficulty. Fourth, the continued occupation of the brand as high-end market in Guangdong and actively relying on "cost" to the secondary and tertiary markets sink, its essence is also the "East Brick" in the middle of the market is constantly compression process. Especially when the country up more than 300 new lines launched, its amazing explosive power will undoubtedly be to stop the market, "East Brick" implement " Public "Of the brand strategy of a" Berlin Wall "; five parts of the enterprise in east China's regional image of the brand more and more obvious, especially compared with the Canton Brick, channel Network Absence and in the terminal display and promotion of the "timid" and also has become a national brand to large-scale and deadly Mishap.
East Enterprises active the past two years the implementation of the off-site expansion and capital operation, and the "high point" action, which is essentially a comprehensive application of these strategies to maintain or even pull Taiwan, "East China brand" brand to compete with other producing areas every other edge. But the situation is stronger than people, the "East China Ceramics" continuous erosion of the high-end image, Guangdong, ceramic enterprises also have the expansion and capital markets "to display their fist", you can imagine is that 2008 will be "East Ceramics "" elevate or sink into the mire, "a crucial year.
I want to comment I am China Business writer, reports some information about thermos travel mugs , rock candy swizzle sticks.
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