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Good prospects of e-reader or into the largest market of china by fdhjkl rfghjtkl
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Good prospects of e-reader or into the largest market of china |
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Business,Business News,Business Opportunities
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In the United States, Japan and Europe Electronic Book reader manufacturers dominate the market and start competing high ground when similar situations are staged in China, but competition for the situation more complex.
About 4 million last year, the global e-book reader for sale. U.S. market intelligence firm iSuppli expects 2010 sales of electronic reading devices will reach 12 million units in 2012 to reach 18 million units. According to research firm DisplaySearch
a recent report predicted that by 2010 China's e-reader sales from 80 million units in 2009, jumped to 300 million units, up 20% of the global market. The company to predict that China will scale with the population, in 2015 more than the United States as the world's largest e-reader market.
Piracy problem However, Analysys International analyst Serum IAP Beijing said it is not the time to talk about market size. China clearly faces some major challenges.
Most e-readers (mainly by domestic manufacturers) for ordinary Chinese consumers are probably too expensive. Although the function of the simplest reader less than 1,000 yuan (RMB, same below) can be purchased, but in some cases, with handwritten recognition, card reader, WiFi Internet access and can connect to more more advanced books reader, may sell 3,000.
Contrast, in the U.S., Amazon's Kindle reader and Barnes & Noble's Nook reader prices are only 260 U.S. dollars (about 1760 yuan), while the Sony e-book reader a minimum price Only 200 U.S. dollars (about 1360 yuan).
In addition, the lack of content is very beneficial to China's e-reader manufacturers. The rampant pirating, so the content provider into a business is difficult to do so. Reading it, according to network with Chinese business newspaper library jointly released the "China Electronics [1.437.52%] Book Development Report," 95% of China's electronic reading users from downloading unauthorized works.
Serum IAP said that, given the current situation of IPR protection in China, publishers do not want with the e-reader manufacturers Cooperation , And the Chinese electronic payment to read the user's online awareness is still very weak. According to the "China Development Report e-books", as at the end of 2008, China's total e-books Sell Volume was 226 million, approximately 33,000,000 US dollars.
In the absence of content, some manufacturers pre-installed in the reader of books, which further increase costs.
Competitive landscape Present, China's e-reader market, occupied mainly by domestic manufacturers, there will be more manufacturers are expected to join.
Data, according to Analysys International in Beijing Hanwang technology top seller, from September 2008 to launch an electronic reader to the end of the year, sales reached 20 million units. The company last year sold about 50 million units in sales in 2010 expected to more than 200 million units.
2009 9 months, Hanwang handwritten 3G technology is introduced electronic paper book, this reader can access 3G China Mobile [73.400.62%] Network , Allows users to download books online. Kingship, founder, chairman Liu Yingjian that users can use the electronic pen on the screen in Chinese.
Kingship in its e-reader comes with a number of books, mostly classics and history books. The company also built its own online library, "Kingship Book City", but only 30 thousand kinds of books available for download. To expand the library foundation, Hanwang electronic books reader supports a variety of electronic formats, so users can buy books from multiple vendors. I am an expert from China Agriculture Net, usually analyzes all kind of industries situation, such as wood clothes drying rack , clothes dryers for sale.
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