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Sports competitions and pay attention to "perfect match", but sports marketing is not so "forces" anyone who knows business, sports marketing is not a throwing money at the sale. On the contrary, the most adept at marketing the company can often be the lowest cost to maximize marketing results marketing. For small and medium enterprises, the size of areas in the sports marketing may not compete with large enterprises, but the value created by sports marketing still needs attention. As long as the appropriate strategy, flexible and execution in place, sports marketing also can produce a multiplier effect. First, consumers should pull in, a kind of marketing to attract consumer participation model can often get better returns. Focus on analysis and sports events closely related that part of the crowd to see whether the target company's sports fans in line with the influence of sports to enhance their brand. For example, Snow Beer World Cup in Germany in 2006 during the World Cup column cooperation with the fans, put forward the "official partner of beer lovers" slogan, and beer lovers for a series of "Globe Trekker" as the theme travel activities, the strong consumer response. Secondly, the need for integrated marketing, sponsorship fees in addition to certain investment, but also a series of related marketing activities, the use of advertising, promotions, events and other means to form a marketing encirclement. For example, you may try to carry out a number of virtual network activity and network events; can organize "grassroots" competitions echoed major sporting events, such as sponsoring CUBA, 3 street basketball, street dance competition and so on. In short, these marketing activities, business planning, to good at "Sword go the wrong front," to good at leveraging each set, to fully seize the opportunity to seize everything you can get to deduct income. Nike's Olympic marketing has a classic case history is still being relish. During the 1996 Atlanta Olympics, Nike through a series of initiatives, snatched the official footwear supplier of the Olympic Games - Reebok's thunder: Nike Olympic City in Atlanta and the Olympic Park in the Nike Experience Center, held a grand experience, audience participation activities, because of this experience renting a private place, the organizing committee can not intervene; Nike also employ a lot of college students in the audience venues outward distribution badge bearing the Nike trademark strap for easy carrying audience tickets; the same time, Many well-known sports teams and athletes to accept the award sponsored by Nike apparel are; many broadcast programs during the Olympic Games, there are interludes in which Nike's ad ... ... these are all people tend to "Nike is a sponsor of" the illusion In a subsequent survey, the Nike brand awareness rate of 22% of the audiences more than 16% of the Reebok brand. Third, for small and medium enterprises, sports marketing and more direct business purpose is to quickly improve product sales and marketing costs recovery. Therefore, pay close attention to a number of sporting events in the burst of business opportunities and meet the corporate culture to extract a marketing point, short-to-market, multi-push products. In addition, but also the company's product attributes and sports links are natural processes to achieve products with the sports events and cultural integration. Of course, this requires companies with keen insight and quick response. Finally to emphasize that, for small and medium enterprises, do what is within the sports marketing is wiser to recognize that the risk of sports marketing, sports marketing for the risks, should have a clear understanding of, and take the necessary preventive measures. The e-commerce company in China offers quality products such as Auto Transponder key Manufacturer , Car Key Cutting Machine Manufacturer, and more. For more , please visit Auto Transponder key today!
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