2010 4 25, Beijing Motor Show, Desai Desai Group and its Automotive Electronics Division was held at the Great Hall, "Desai Group, the acquisition of Siemens VDO (Huizhou) cum Desai Automotive Electronics Industry Development Strategy conference. " Representatives from the domestic and foreign automobile manufacturers, representatives and distributors throughout the country partners, and professional, mass media representatives, and a hundred people attended the conference. In the conference, Desai Automotive Business Unit also announced to launch "SVAUTO" The new brand, Automotive Electronics Division Desai's Desaixiwei automotive electronics will bring this new brand, push into the domestic aftermarket.
Desai "SVAUTO" brand conference site
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Acquisition, the establishment of Automotive Division
Desai Group acquisition of foreign shares in the domestic automotive industry to become the first local acquisition of foreign enterprises in the industry caused a great sensation. With the successful acquisition, Desai Group has auto electronics industry as a pillar industry groups to develop, set up the Desai Automotive Electronics Division. Desai automotive electronics industry will focus on core ideas of system of three axes:
First installed before the market-oriented domestic and foreign automobile manufacturers become the preferred partner;
Second, after the installation of high-end product-oriented, to provide consumers with high quality and innovative technology products;
Third is to upgrade the value chain as the leading, independent innovation, to create a new level of independent industry. Automotive Industry Planning
Future Desai automotive electronics industry will secure, low carbon, energy saving, environmental protection, information technology and intelligent direction. Desai automotive electronics industry's product direction: The first is to consolidate existing business
leader in the field, including automobile air conditioning controller, multi-media infotainment system navigation;
2 is based on existing technologies and R & D capacity reserves, expanding and existing business product line related areas (such as car dashboard, vehicle traveling data recorder, tire pressure monitoring systems, electronic systems, vehicle safety, vehicle body control system, etc.).
3 is based on the auto industry trends, to respond to relevant national auto industry policy, and customers, partners, universities and scientific research institutions for a new technology development and market-oriented use;
In the conference, Desaixiwei automotive electronics published in Autonomous Vehicle Telematics (Intelligent Remote Information Services) system solutions and EICC and efficient human-computer interaction systems, the two areas become the first from the system design to integration of independent companies specialized in manufacturing and world-class products, technical level, this is Xiwei Desai automotive industry closely around the central axis of the three to explain actions and further laid Desai automotive electronics industry in China technology leadership. Desai fully demonstrated the successful acquisition of the Group has grown to become China's auto electronic parts industry, to promote good agent, but this release has the domestic leading level of technical systems, to promote local enterprises to master core technologies were excellent model.
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Start SVAUTO brand push into aftermarket
The rising level of independent R & D and core technology, domestic and foreign automobile manufacturers to provide a world-class technology solutions for automotive electronics at the same time, Desai Automotive Business Unit announced at the press conference starts "SVAUTO" The new brand , Automotive Business Unit's Desaixiwei will bring this new brand aggressively into the aftermarket. Development of new products currently in the validation phase is expected later this year will launch several new products a few months, to provide technical leadership to domestic owners of car infotainment system.
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Desai Group was founded in 1983, the automotive industry, electronics, digital audio and mobile communications, new battery, precision components, LED display and other fields. Group has a wholly-owned, holding and shareholding enterprises 30, and has a listed battery Desai (SZ000049). Desai Group is a national Fortune 500 companies, major support of Guangdong Province for 50 large industrial leading enterprises, in 2009 the Ministry of Industry and the 23rd ranked top hundred electronic enterprises of China ranked 17th.
After years of rapid growth, Desai's major industries were involved in the forefront of the industry, Desai DVD, telephone, and lithium ion rechargeable battery was awarded "China Famous Brand" products, "Desai" trademark was the total national industrial and commercial Bureau identified as "Chinese Famous Brand", Desai Blu-ray DVD first volume of domestic supply of the global market; owns washer industry's only "national inspection-free export" products, Desai telephone, DVD, zinc-manganese and alkaline batteries are AQSIQ identified as free products, the battery Desai became the first and second battery mainstream brand, a number of new energy battery research and development in the country and even the world, Desai has become the largest in Asia, the world's top three ranked Optical LED full color screen manufacturing, development and sales base. Desai brand is the focus of the Ministry of Commerce assess training and development given the "Chinese Export Brand"; ended in 2010, was the third consecutive fourth largest U.S. consumer electronics industry media "TWICE" as "ten leading Chinese consumer electronics brands . "
Desaixiwei Automotive Electronics Co., Ltd.
Desaixiwei automotive electronics is focused on providing the world's leading automotive total solution. The company formerly known as "Siemens VDO Automotive (Huizhou) Co., Ltd.", founded in November 1986. January 2010, Desai Group acquired all the shares in foreign company to become a wholly owned Desai Group holding company, renamed as "Automotive Electronics Co., Ltd. Huizhou Desaixiwei." The company employees 1,030 people.
Company has world-class R & D center, first-class management team and extensive customer base, and first-class product quality, its market share in the domestic like product is always the forefront.
Company R & D Center was established in 1992, after years of practice and with major R & D institutions, R & D institutions such as cooperative development, the company has ownership, including vehicle bus technology, navigation, engine and software, automatic air conditioning controller algorithm, combined instrumentation and many other core technologies. And obtained 50 national patents. Products include automotive infotainment systems, vehicle air conditioning controllers, and vehicle combination of instrumentation. The products are widely used in passenger cars, commercial vehicles, construction machinery and other fields.
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