Competition has just begun
The rapid development of chain industry since 2003, and now a national chain to
Suning to represent. The course of development from the perspective of foreign chains are ultimately the trend towards the development of several monopolies, but on China's markets, direct competition or monopolistic competition into oligopoly is not realistic. Currently, the domestic appliance market, the scale of 500 billion yuan a year, while the Gome and Suning two combined market share of less than 10%, compared to the European Union, Japan, the U.S. market 45 chains account for more than 60%, even 80% share, should be said that China's household appliances
Market competition has just begun.
According to statistics, domestic appliances business has 30,000 or so in circulation, with the rapid development of chain business, the number of reduced market concentration, especially in the market at the domestic level, the national home appliance chain, and other forms of home appliances retail enterprises to enter earlier, formed a strong sales and management control. Currently, the market dominance and the right to speak the national chain has been gradually to control, market concentration is quite high, some a number of city stores have excess trend. However, the situation in China is a vast difference in regional economic and cultural environment quite big, and now, such as Gome and Suning and other national home appliance chain in the process of expansion has been funding, personnel shortages and other factors affect the face of broad The secondary and tertiary markets, home appliance chain sources and regional diversity of appliances Pathways competition competitive trends will be a long time leading home appliance distribution market.
"Big" to emphasize that the total size and stores. States United States the national level, whether from the scale of operation, compared to the total store is absolutely leading position in such national chains will lead the future direction of development of home appliance chain business. "Special" to emphasize that the regional scale and brand influence, such as Gome stores in Beijing in both size and turnover higher than medium and large, however; in Jiangsu Suning ratio, however, the five-star; in Shanghai Yongle ratio, however. "Bigger" and "do post" are two different development strategies, has its own living space, and now the United States, Suning development are good, while the regional chain to do through the local market based on the characteristics of good development.
This stage, the home appliance retail distribution industry has been the overall environment does not have the home appliance chain stores by the regional development of a national home appliance chain store environment, primarily due to an important national-level city, home appliances market competition, space saturation, The regional chain's future development path is to be done in a more efficient regional market expertise and use their depth development of strong regional brand in 23 markets and create a broader and more business opportunities.
Regional chains have the opportunity
With a national home appliance chain enterprises a rapid development of marketing channels, firms increasingly intensified contradictions. The last two years
Contradictions occur and the National United States is typical. The more centralized appliance chain enterprises, manufacturing enterprises to negotiate with the national home appliance chain will be the weaker voice. Since each chain there is competition among themselves, in fact, multi-chain competition foster more conducive to the healthy development of the national appliance circulation, and regional home appliance chain is made up of regional characteristics of a channel innovation brought about by competition loss of voice.
Brand influence. National chain to enter the chain development in the region, the regional chain's reputation as much as the local national chain, while the second distribution chain in the country, three markets relatively slow progress of the case, the regional chain relies on its reputation and network advantages easier access to secondary and tertiary markets.
Concentration of resources. After years of development, has formed a set of regional supply chain, logistics, installation, maintenance and other systems. We also use the brand resources, developing a wholesale agency. Overall, the development of the regional chain of both the geographic market is small, put into focus.
Chinese home appliance industry today, it is only by virtue of the continuous channel model rich can fundamentally break the imbalance between firms, gradually established a good working relationship, and then reverse the manufacturing sector's further development. From the present point of view, home appliance manufacturers and national home appliance chain to maintain the positive co-operation is certainly very important, but in the home appliance manufacturers handle the relationship with the national chain, we must also take into account regional chains and collaboration channels for the development of self, in home appliance chain will dominate the flow of Chinese home appliances market, the future trend, taking into account the development of a variety of channels, can the appliance manufacturers and national chain in the interests of the Game to have more bargaining chips. And with the foreign chains such as Best Buy, the entry, integration, and specification will be the inevitable future home appliance chain enterprises. I am a professional writer from China Manufacturers, which contains a great deal of information about wireless cell phone charger , motorola cell phone chargers, welcome to visit!
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