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Rising curve from country to see the u s appliance market the evolution of six years by wewtghjk wghjkl
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Rising curve from country to see the u s appliance market the evolution of six years by WEWTGHJK WGHJKL
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| Article Posted: 08/12/2011 |
| Article Views: 69 |
| Articles Written: 1071 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 793 |
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Rising curve from country to see the u s appliance market the evolution of six years |
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Business,Business News,Business Opportunities
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Reporters region in Shandong and Qingdao Gome Gome, the sixth anniversary of the opening ceremony for a number of information: as the first to enter the home appliance chain enterprises of Qingdao, Qingdao, Gome entered 6 years, opened in Qingdao from the traditional department stores appliances retail Yetai Professional appliance chain business to a new era of change; Gome the Shandong region, headquartered in Qingdao, Qingdao United States that the country's full attention and a good market expectations; Gome's future development plan of Shandong, while demonstrating the GOME Electrical Appliances Market network layout of ambition, but also reflects it for the appliance industry, home appliance market confidence in the future, but also that the future of home appliances will become more intense market competition, while the chain business model competitive advantage in the future will be more fully embodied.
From advocacy services to low to play cards
2001 9 months, Qingdao States United States the first network?? Four-Mart opened successfully attracted wide attention from consumers. It found that specialized in home appliance home appliance shopping a more complete product variety, lower prices, services and more professional.
Price competition in the market is always the most effective means. Gome has introduced low-cost strategy is its years in the competition winning the most powerful weapon. Achieve at least two low-cost premise: either you lower operating costs than others, or you have greater economic strength than the others for backup, can withstand a certain period of time the situation of small profits or even losses. The former business model or management costs from the acquisition, which is paid for in the future to recover the loss. GOME's success lies in the business model, the specialized chain and information management tools to reduce operating costs made possible at the same time, strong U.S. economic strength of the country for their low price strategy has provided a guarantee. The implementation of low-cost strategy to win more consumer recognition, also contributed to the GOME time in 6 years as the center of Qingdao in Shandong Peninsula shop after another 16, a truly giant home appliance chain. The scale of the expansion one step further and laid a price war the strength of Gome, the establishment of Shandong region from Gome will shop in the next few years, the number reached 100, with sales planned to achieve 100 billion can be seen out.
Compared with the low-cost strategy
, Qingdao China launch U.S. service brand is relatively later. However, profit maximization is the common pursuit of all enterprises, with such chains Suning have entered Qingdao, in the business model and management tools are similar, and sales of household electrical appliances are basically homogeneous case, the relative importance of price factors reduced the importance of service day by day. Of course, engage in the service for another reason: replacement of household appliances may be the fastest consumer goods, and an increasing number of types, technological level, consumers can not possibly know more about the products purchased, high-level service in the occupied areas to win the trust of consumers will be increasingly important component. Meanwhile, the mall's own sales staff to gradually replace the "factory representative", but also to improve the service level Gome to distance itself from other competitors may offer more. States United States played this high-profile "service brand", as follows: introduction of membership, set Shopping guide staff, set up home appliances hospital and provide consumers with one-stop pre-sale after-sale services, measures to try to remove the worries of consumers.
Service brand is Castle's major home appliance chain common choice, which also followed the same quality than price, the price ratio of services to the same basic logic. From the competition between enterprises in different level, if the price is the primary factor in attracting consumers, the service is to improve corporate reputation, consumer loyalty to win the key to raising brand gold content is a necessary condition. Over the years, Gome, Suning and other home appliances chain in the rapid expansion of Qingdao, specialized chain fully proved the vitality of the business model, while the prices and services will remain a chain of competition between two major points.
Retailers "between the home" status
In production?? Market this chain, the retailer is in the middle role. Any such commercial enterprises are faced with three kinds of relations, first with the relationship between the producer or agent, and second, the relationship with consumers, and third, the relationship between the competitors. I am a professional writer from China Crafts Suppliers, which contains a great deal of information about briggs and stratton parts , car haulers for sale, welcome to visit!
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