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11 the evening of 27 , CCTV? 2 "Economy and a half hours" column on the "phone light" for the cover story. For a time, causing people on the "light cell phone" in heated discussions. And the "light technology" as selling points of the Changhong phone, and Changhong Group, the country's production of mobile phone communication Rainbow "Master" Wan Jianming, at this time pushed to the cusp. From TCL to Changhong, "mobile phone crazy" track Wan Jianming has been a hot media. As the cause of the rise of mobile phones and the glorious image of the symbol, Wan Jianming, the personal history can be witnessed earth-shaking changes in China's mobile phone market. Whether in the TCL, Changhong is still in the industry for his consistently been mixed, but it is undeniable that the domestic mobile phone market, Wan Jianming, a marketing genius. During his tenure in the TCL, Wan Jianming, the introduction of "Gem Series phones," Kim Hee hired as a spokesperson. This "gem + Belle" marketing strategy, so that TCL mobile phones knocking on the door of the market. It is also with this strategy, the "mobile phone crazy" to create a domestic mobile phone miracle. In 2002, TCL Mobile sold more than 6 million, in sales and profits of domestic mobile phones are listed on the top, TCL mobile phones in the domestic market became the third behind Motorola and Nokia cell phone brands. And the TCL Group, the total profits that year were 1.5 billion, in charge of the TCL phone Wan Jianming, contributed 1.2 billion. Rally in the luxury obtained through short-term market success, Wan Jianming, came in 2005, Changhong Group, the Changhong Group, the country as chairman and chief Rainbow Communications CEO. Tenet, Wan Jianming, the "Mad Men," the character seems a lot of convergence. To the "encircling the cities" proceed step by step marketing strategy which will enter the second and third tier cities, and then occupied the most extensive market. In recent years, passed Wan Jianming, TV direct sales of this innovative marketing, expansion of Changhong's mobile phone brand awareness and market share. Encountered the concept of marketing "power" dilemma Since 2005, the National Rainbow Communications has been led by Wan Jianming Xia Zou, "encircling the cities" of the marketing path. Deep second and third line cities in search of agents, to expand channels. However, while Hong communication in the channel up and down the country enough effort, but in product quality and innovation, as well as after-sales service has not made significant progress. Changhong mobile phone sales increased, the service has not kept pace, in turn, affects the final quality of mobile phone sales. Inconsistent quality and lack of innovative capacity as a constraint to the development of important factors Changhong phone. Wan Jianming may repeat its mistakes when TCL. From TCL's "cultural jewel" to Changhong's "champion mobile phone," Kim Hee from South Korea to Taiwan beauty beauty Lin Chi-ling. Speculative concept, use of beauty brand, can be said Wan Jianming, marketing expert here. However, these are merely cosmetic. Now, after years of accumulation, the consumption of Chinese consumers become more mature and rational idea. Consumer need is technology, quality, appearance, service superb real brand, but this is the only way out of domestic mobile phones. Otherwise, do not have these, domestic mobile phone in the 3G era will remain in a passive situation. The Wan Jianming said at the beginning of the "domestic cell phone than Motorola's" I'm afraid only heard as a joke, I am afraid Wan Jianming only as doomed as the meteor is only temporary glory. Difficult to "giant" Supremacy with giant groups like marketing Wan Jianming, also a genius, but the achievements of the two is difficult in the same category. In less than a decade, completed Wan Jianming, an engineering PhD from the mobile communications company CEOs, and we also experienced the ups and downs of his career. If you examine his life course can be found The e-commerce company in China offers quality products such as China Plastic Resins , Carbon Black Masterbatch Manufacturer, and more. For more , please visit Carbon Black Masterbatch today!
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