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Dissolution of Counterfeiters with Anti-Fraud Solutions by ajax z





Article Author Biography
Dissolution of Counterfeiters with Anti-Fraud Solutions by
Article Posted: 08/23/2011
Article Views: 59
Articles Written: 5233
Word Count: 395
Article Votes: 0
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Dissolution of Counterfeiters with Anti-Fraud Solutions


 
Science & Technology
Fraud and scams have become synonymous with business. Every business is prone to theft of copyrights and patents and if an equally forceful action is not taken it can lead to intense damages such as loss of reputation and revenues. Those in the pharmaceutical, hi-tech, luxury goods and cosmetic industry are well aware of these fraudulent activities that have overtaken a majority of the market and are continuing a thriving business.

The fake companies are using sophisticated technology to acquire the intellectual property through illegal means. They dupe the innocent victims with low prices. The victims overlook the fact that along with low price they are also getting low quality products and inviting trouble. Patients who cannot afford expensive drugs settle for the fake ones that are sold at throwaway prices, little knowing that the drugs will either cause fatal side-effects or be totally ineffective. It is very difficult for the unassuming patients to identify between the genuine and the fake and they are being subjected to criminal activities.

Since the patients are unable to differentiate the worthy goods from the fake ones it is up to the original manufacturers to ensure that the counterfeit products are seized and their flow in the market terminated. The genuine manufacturers have difficulty indentifying the culprits since they are experts in evading detection. They have a strong-knit network and they suspend their operations when detected and they resume their business from another anonymous location.

The hi-tech industry along with the cosmetic and luxury goods industry are facing the same dilemma. These criminals are ruining the brands and making massive profits. However the fraudulent companies cannot operate with impunity because a powerful anti-fraud solution is available with the ability to track and identify fraudulent activities, and exercise strong enforcements to shut down illegal operations. It has highly intelligent and intuitive capacities to track large sales volumes, abnormally high discounts and low prices through real-time online monitoring. It provides updated reports and genuine manufacturers are provided with high visibility to identify which products are the targets.

New Momentum’s fraud detection software is a resourceful product that has restored consumer confidence for businesses. and helped them emerge stronger and wiser. Many have experienced cost-saving benefits with the software and have been successful with online commerce and less damage to their brand.

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