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Sometimes in business it gets harder and harder to succeed and so often we feel that we are doing it alone. There is the everyday tasks of keeping up with client work, but then there is also the challenge of making sure you have enough clients. So often we get so focused on the day to day work, we lose sight of making sure that we keep out there. The good news is you don’t have to (do it alone!). You can get help with the most critical part of managing your business, the marketing. What I recommend doing is looking for a publicity virtual assistant. A publicity virtual assistant (PVA) specializes in helping clients get more PR. They can handle everything from writing and sending out press releases to creating entire media campaigns and everything in between. Any business that can use more publicity and marketing can benefit with a publicity virtual assistant. And it’s easy to find one too, just do a Google search for Publicity Virtual Assistant or Virtual Assistant Publicity or better yet, sign up for google alerts for virtual assistants. Here are just a few of the tasks a publicity virtual assistant can help with. Holiday Marketing – A publicity virtual assistant can handle your entire holiday marketing campaign. Yes, from sending out those holiday cards to social networking and coming up with holiday contests, they can make it happen. Sponsoring a holiday contest is great for business because people especially around this time of year love those. It’s fun to win prizes and gifts, but also it’s fun to connect with others and a contest allows you to do that. But one of the problems is this is the busiest time of year and so often it just gets put on the back burner. Not anymore. Find a great publicity virtual assistant and they can do all the work including spreading the word about the contest. Plus, what you’ll most likely discover is that they are so helpful, you use them not only for the holidays, but for all those tasks you never get done throughout the year as well. Article & Press Release Writing and Distribution – Article marketing and press release marketing works. It’s a great way to get more exposure for your business and when done right, can result in front page Google rankings, more clients, & lots of sales. Your publicity assistant can not only write your articles and releases, but they can help distribute them out to get the best results. Most already have a database of the best places to submit to. So turn it all over and sit back and reap the rewards. Google Adword Campaigns / Facebook Ad Campaigns - Let your publicity virtual assistant set up your Google Adword campaign or your facebook Ad campaign. You can benefit with added exposure, but also with the ability to see what keywords truly would bring in the best results. Plus, an experienced publicity virtual assistant will be able to find the best keywords at the right prices. Online Marketing - Need to get more press for your online shop, then look no further. A publicity virtual assistant can handle everything for you. Let them write better descriptions for your products, find the best keywords to drive traffic there, do research to find where best to locate your target audience, and then finally handle all your PR needs. Now that’s what I’m talking about. With the right publicity virtual assistant on your side, you can finally see the results you’ve been hoping for. Diana Ennen is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com and co-author of So You Want To Be a Work-At-Home Mom: A Christian’s Guide to Starting a Home-Based Business and VA the Series: Become a Highly Successful Sought After Virtual Assistant. Article is free to be reprinted as long as bio remains.
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