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If you are yet to create a Facebook page for your business or company, there is no time like the present for jumping on the bandwagon. These days, if you aren’t on social networking websites you just aren’t going to get noticed. But now that you have a Facebook page or you are setting one up, how can you make it SEO friendly? Facebook Page Name The first thing you need to do for you SEO is decide on a page name. Ideally, you should use your business name, but make sure it isn’t too generic. Once you have a name for your Facebook page DO NOT change it – this is a nightmare for SEO. Facebook URL You may not know this, but Facebook now allows vanity names for your URL, which does wonders for SEO. Keep in mind you are required to have 100 fans before Facebook will allow you to do this. As long as the URL includes at least one of the terms related to your business, it is helpful for SEO. Keyword Rich Text When filling out the ‘About’ and ‘Info’ sections of your Facebook page, ensure that you use keywords as you would in SEO for any other website. Include your business address in the ‘About’ section so that you will pop up in local searches, and include links to your website and blog in the ‘Info’ section. Picture Descriptions Using keywords in your Facebook picture descriptions as much as possible is great for your SEO – provided, that is, that you have images on your page (which you should). Ensure that the description makes sense from a human and an SEO or search engine spider point of view. Keyword Rich Statuses If you are trying to implement an SEO strategy for your Facebook page, do not forget the importance of including keywords in your status updates to boost the visibility of your business. Remember not to put everything on your Facebook page – you are using SEO to try and entice visitors to check out your website. Notes and Discussion Boards Search engines are now indexing the content used in Facebook notes and discussion boards, so be sure to make effective use of these features in your SEO strategy. Post some of your blogs in the notes section and create interesting discussion topics for your fans to chat about. This SEO strategy also enables you to reach those people who only use the internet for Facebook. While it is one thing to have a Facebook page, it is another to ensure it has an effective SEO strategy in place to ensure traffic to your business. Making your Facebook page SEO friendly is the ideal way to increase the visibility of your site. This information is shared by John K. Taylor on the behalf of Infinite IT Solutions which offers reliable services of online marketing and SEO in Melbourne to their clients. Infinite IT Solutions also provide professional web development services and creative website design in Melbourne.
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