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Digital Media has drastically changed over the years. Traditional marketing meant direct mailers, print ads in magazines/telephone books, radio /TV ads, and even billboards to reach viewers and prospects. Today, it’s a completely different scenario. Monologs have given way to dialogs, conversations which have bred social media sites like Facebook, LinkedIn, messengers and chat applications. Individual consumption has given way to group participation. Today people are quite done with the barrage of marketing messages. They are very good at deleting, trashing, and blocking traditional marketing.People are instead attaching more importance to transparency and authenticity (personal tweet messages from CEOs) which are guaranteed to connect to the mass public. Clients in most cases find sites difficult to use and navigate, and complain about lack of dynamic content. Many do not like to read content-heavy sites as they find it “boring and tedious.” Chances are that, they find main content irrelevant and relevant content difficult to find, in a site. Some don’t find the site pleasing to the eye, while some do not have the required patience to scour the site and hence abandon it quickly. There are some users who are directed to a site with which they have no direct connection. As more and more consumers are going digital, marketing methods are becoming more complicated. With digital marketing, chances are that one might get lost in the maze of several marketing platforms and options. It is important to prioritize and visualize which options are feasible, which ones are important and which ones should be prioritized. Digital Marketing is complex since it houses a plethora of mediums including photo sharing sites, video sharing sites, social networks, micro-blogging sites, job boards and technology forums. One needs to identify the best medium for connecting to their prospects depending on type of business. SharePoint products are widely used for leveraging digital marketing strategies especially social media for the boosting online presence of enterprises. Microsoft SharePoint 2010 for Internet Sites has two versions – standard and enterprise. If you want to introduce other elements such as Business intelligence, insights into your website, electronic forms, or enterprise-wide searches then you would need to have the Enterprise version. SharePoint products are different from the base version of SharePoint 2010 which is ideally an ECM solution which is scalable for enterprises. For more information about how one can master the revenue game with Digital Marketing and Social Media, register for the lunch ‘n learn event here http://www.indusa.com/SPDigitalMktlnl.php. The event will be held at Chicago from 11:30 am to 1:30 pm.
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Microsoft SharePoint 2010, SharePoint Products, Digital Marketing, Social Media,
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