Engineering website text and code to rank well with search engines like Google has long been a staple of Internet marketing, but today, increasing emphasis is being placed on local search engine optimization and video search engine optimization, according to web-based marketing company Local Interactive. Search engine optimization, also known as SEO, is the process of making a website more prominent in the unpaid search results of online search engines. As more businesses crowd popular search engines, consumers have learned to search for local results when typing in terms that are important to them, a trend aided by Google’s local business SEO offerings, such as Google places. Meanwhile, with YouTube attaining nearly 107 million average monthly visitors in 2011, video SEO has become another fast-track to top search engine rankings. “Local SEO is taking over,” said a spokesperson for marketing firm Local Interactive. “More than 20 percent of Google searches are for a local business SEO. Search engine results pages are being inundated with images, videos, rich snippets and above all, local listings, and these are exactly where consumers are navigating to. That’s why working with a local SEO company can give even small businesses a huge advantage over competitors.” According to Local Interactive, knowledgeable local SEO companies can help just about anyone cash in on these trends by using a multimedia mix of strategies designed to help clients appear on the first page of Google results for search terms that matter to local customers. Resource Box To learn more about search engine optimization or local SEO services, please visit http://www.localinteractivenyc.com/ or call Dennis Ventura at (718) 701-2499.
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