The coming of the New Year offers a time to reflect on new trends, and there are several movements in the areas of business and marketing that are definitely worth considering now that 2012 is in full swing. One noticeable trend is the simplification of marketing campaigns. Businesses are striving to simplify their marketing processes by using fewer and less complicated layers in their campaigns, stripping things down and focusing on what brings the most returns on the investment with the lowest amount of drama. Here are a few of the ways in which businesses are simplifying their marketing efforts in 2012: Content is King When it comes down to it, the Internet thrives on content, so that is the number one place to shift resources to achieve the most bang for your marketing buck. Companies can no longer get away with having poor content on their websites or for use in their search engine marketing efforts. As such, it’s more important than ever to have skilled writers producing high-quality content and skilled marketing experts syndicating that content through the proper social media platforms. Sharing content through social channels is a huge part of effective marketing these days, because it gets people talking about a company’s products, services or branding in an organic way. Once the buzz starts to spread, the business can sit back and let the marketing take care of itself. Marketing Platforms Online marketing tools are becoming more streamlined and effective, such as the Google Analytics tool. This technology allows websites to track their visitors in real time to adjust their marketing efforts as needed. Lots of new social media platforms are also coming out in 2012, offering simpler, more personal ways to connect with consumers. Mobile Technology Applications for ecommerce and other mobile advances have already been making big waves in the marketing world, and even more mobile technology development is expected for 2012. Near Field Communication, for example, is expected to make it easier than ever for businesses to see instant results. This technology allows customers to swipe an iPhone or other device instead of using a credit card, so businesses that have gone mobile will be one step ahead of the game. In order to simplify a business’ marketing efforts, it seems that mobile technology, online marketing tools and sharing content through social media channels are the most important areas on which to focus. Browse top business marketing programs offering by best accounting colleges at AccountingProgramsU.com. Choose best program for you and start your path to a rewarding career.
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