For those who don't have a Facebook page or a Twitter account, you are probably not considered among the most "plugged in" of presently. Practically everyone has a BlackBerry in recent times; texting has replaced phone calls, which were replaced by emails which almost buried the idea of truly composing a hand written letter. For companies looking to promote their products and services it became mandatory years ago to have a website; that was considered an "electronic business card". Websites are inexpensive ways which will reach mass numbers of people, and now, if companies don't have the latest tools of social media working in their favor they may possibly be losing out. Hence a brand new study to locate out who's plugged in exactly where and how Hublot Big Bang they rank. It is called the "Digital IQ" ranking method and was designed by the L2 Luxurious Lab in the New York University (NYU) Stern School of Business. The study cover 109 luxurious manufacturers, but we are focusing on results for luxurious view brands only. Every single brand's website was analyzed for search engine optimization, aesthetics, interactivity and use of social media (Twitter, Facebook, etc.) Based upon how each brand name scored, they were placed in distinctive categories, the Omega Seamaster Watch prime being "Genius", "Gifted", "Average", "Challenged," and "Feeble." TAG Heuer was the only luxury watch model to receive rank of "Genius" and came in eighth overall. (Apple was amount one, followed by BMW, Audi, Sony, Porsche, Louis Vuitton and Ralph Lauren; the latter two companies do the truth is make men's and women's luxurious watches. One may well have Omega Speedmaster thought that Rolex would are available in as king but not so. Rolex, in addition to Swarovski and Cartier, all placed inside the "Gifted" category. People luxurious view brand names that have "average" websites were: Chopard, Hublot, Movado, Van Cleef and Arpels, Omega, Bvlgari and Piaget. These subsequent brand names placed in the "challenged" ranks: IWC, Audemars Piguet, Patek Philippe, Jaeger-LeCoultre, Vacheron Constantin, and Harry Winston. There was only one particular view manufacturer among the jewelry brand names that came in final and classified as "feeble". This "honor" goes to Franck Muller. There was also a note built about the reality that most higher end luxury watch and jewelry brand names use words like "exclusive, refined, deluxe, etc" when describing themselves and although images of their products around the websites are stunning, the search engine optimization and user interface / interactivity are anything at all but. Of the brands studied, TAG Heuer was the only one particular that quickly and efficiently offered links to authorized retailers. Breitling was not included in this study, but for those who go its website, you will notice that you can only enter once you've clicked on a listing of authorized retailers. Others like Rolex, Movado and Hublot have this kind of links but it needs between 3 and six clicks to have the information. Inside the view category, TAG was the only model to consist of links to authorized retailers around the Web. On top of that, with all the exception of TAG, Rolex, Hublot and Movado, the sites of Tag Heuer Grand Carrera other watch brands analyzed within the study require 3 to six clicks to navigate from the product display page to retail place information. The study gives the view category props, though, in terms of social media. Findings reveal that watch manufacturers have a lot more presence on social media platforms than most luxury brand names. As for social media, the study reports that luxurious watch manufacturers utilize social media platforms more than in comparison with other luxurious manufacturers (clothing, automobiles, etc.) David Yurman may be the only brand that links to its Twitter account directly from its website and that Cartier and Tiffany are the only watch / jewelry brands that have a substantial quantity of fans on Facebook.
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