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In part two of this article, we look at how you can take advantage of the public’s heightened interest in poetry due to NaPoWriMo. Now is a great time to tap into the interest in poetry and market your collections of poems to an audience that is more receptive to poetry and looking for bright new poets to read. In part one of this article, we looked at offline marketing strategies. Here are some ideas to help you harness the power of the internet and market to the widest possible audience. Book Marketing Online: Your Own Website:
NaPoWriMo is an international event and attracts poets and poetry lovers from around the world. So why not offer your poetry to a global audience? The best way to get your message to as many people as possible is via the internet. Post samples of your poetry for people to read, explain your inspiration, tell your readers some of your background and even hold virtual poetry readings. Post a video of yourself reading your poetry, or you can even invite people to a live reading. Your website is a great vehicle for selling copies of your books and growing your audience. AuthorHouse can support your online marketing and book promotions through professional Web Design Marketing Packages. Create a Press Release
Write a press release about your own poetry and the fact that you are taking on the NaPoWriMo challenge. Make sure you talk about the books of poetry you have already published to create interest in them too. Send your press release to online magazines, literary websites, reviewers, family, friends, colleagues, or anyone who may be interested in your book. You can write your own press releases and submit it to free PR sites or relevant contacts you have acquired. Alternatively, you can harness AuthorHouse’s expertise to write and distribute your news via our Press Release Services. Create a Customized E-mail Signature
Use your e-mail signature as a marketing tool by including your website address (or, the web addresses of websites that sell your work) in your email signature. You may want to add a line or two from one of your poems that captures the overall essence of your poetry to give your e-mail recipients an idea of what they can expect from your poetry and get them interested enough to ask you about. Create a Social Media Identity by Starting Facebook, Twitter and Other Accounts
These social networking sites are easy to work with and let you connect easily with readers and other writers. Share photos, blog posts, join poetry and writers groups. Your social media profile will help readers find you and your book when they search for you or your book’s topic through search engines like Google and Yahoo! It will all establish your brand and expand your reach to a wider readership. The AuthorHouse Social Media Marketing Setup Service is designed specifically to help you do all of this. You now have plenty of ideas to market your poetry both online and offline. AuthorHouse provides many ways for you to enhance your marketing campaign by using their professional services. You can visit the AuthorHouse website for full details of the multiple marketing strategies they have to help poets promote their work.
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