Branding is everything in business but when people think of branding, particular at a business conception, they tend to think logo, business cards and website. Done. But branding is such an integral part of your business you can't afford to look on it as simply as a logo So first of all, what is a brand? A BRAND IS A FEELING: Branding is the personality of your product or service It is the feeling you wish to present to the outside World. It is the voice of your company. It is the feeling you want to leave people with after contact A BRAND IS A TONE OF VOICE: In person it's How you dress - How you talk - How you interact Online it's How you help - How you share - How you interact On Paper it's How you sound - How you look - How you interact A BRAND IS A VISUAL REPRESENTATION: It is the personality of your company, product or service and can be reflected in many ways such as a logo, the colour scheme, business cards, promotional flyers, your website, your vehicle branding and most importantly, You. Additional Branding Options Vehicle Branding Other than the obvious website, logo and business cards an ever increasingly popular medium being used to advertise large and small companies up and down the country is vehicle graphic design. Vehicle graphics design is the art of branding your vehicle in your company logo, colours and graphics to make a movable promotional structure that is advertising for you 24/7 anywhere you happen to drive! Vehicle branding is used for all sizes of business from full on fleet vehicle wrapping to one man companies such as joiners, kitchen fitters and butchers. It's versatile and a relatively cheap and easy process to do with the aid of a vehicle graphics company who will design your graphic and apply it quickly to get you advertising faster. Promotional Materials There are so many promotional materials companies who can brand pretty much anything for you from lanyards to mint tins to teddy bears you will easily find something that suits your company voice and style. Promotional materials are fantastic as they stay with potential clients and often get passed form one to another – think of the last promotional pen you had, where did you get it? Did anyone 'borrow' it? Chances are you didn't get it from the supplier and that someone else will have exposure to it too – that's a lot of exposure and branding for a relatively low cost.
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