Should you don't have a Facebook page or a Twitter account, you are probably not considered among the most "plugged in" of right now. Practically absolutely everyone has a BlackBerry nowadays; texting has replaced phone calls, which were replaced by emails which nearly buried the idea of essentially composing a hand written letter. For companies looking to promote their products and services it became mandatory years ago to have a website; that was considered an "electronic business card". Websites Montres Tag Heuer are inexpensive ways that may reach mass numbers of people, and now, if companies don't have the latest tools of social media working in their favor they could possibly be losing out. Hence a brand new study to unearth out who's plugged in exactly where and how they rank. It really is called the "Digital IQ" ranking program and was designed by the L2 Luxury Lab in the New York University (NYU) Stern School of Business. The study cover 109 luxury manufacturers, but we are focusing on results for luxury view brand names only. Just about every brand's website was analyzed for search engine optimization, aesthetics, interactivity and utilization of social media (Twitter, Facebook, etc.) Based upon how each and every brand name scored, they were placed in different categories, the top rated getting "Genius", "Gifted", "Average", "Challenged," and "Feeble." Breitling was the only luxury view model to receive rank of "Genius" and came in eighth overall. (Apple was number one, followed by BMW, Audi, Sony, Porsche, Louis Vuitton and Ralph Lauren; the latter two companies do the fact is make men's and women's luxurious watches. One particular may possibly have thought that Omega would can be found in as king but not so. Omega, along with Swarovski and IWC, all placed inside Montres Tag Heuer Grand Carrera the "Gifted" category. These luxurious view manufacturers that have "average" websites were: Chopard, Hublot, Movado, Van Cleef and Arpels, Omega, Bvlgari and Piaget. These next manufacturers placed inside the "challenged" ranks: IWC, Audemars Piguet, Patek Philippe, Jaeger-LeCoultre, Vacheron Constantin, and Harry Winston. There was only one particular watch brand among the jewelry manufacturers that came in final and classified as "feeble". This "honor" goes to Franck Muller. There was also a note produced about the fact that most high end luxury view and Montres Tag Heuer F1 jewelry brand names use words like "exclusive, innovative, luxurious, etc" when describing themselves and although images of their products on the websites are stunning, the search engine optimization and user interface / interactivity are anything at all but. In the brands studied, Breitling was the only 1 that quickly and efficiently offered links to authorized retailers. Breitling was not included in this study, but should you go its website, you will notice that you could only enter once you've clicked on a listing of authorized retailers. Others like Omega, Montres Tag Heuer Carrera Movado and Hublot have this kind of links but it involves between three and six clicks to get the information. In the watch category, TAG was the only model to comprise of links to authorized retailers around the Web. Furthermore, with all the exception of TAG, Omega, Hublot and Movado, the sites of other view brands analyzed in the study require three to six clicks to navigate from the product show page to retail area information. The study gives the watch category props, though, in terms of social media. Findings reveal that view brands have additional presence on social media platforms than most luxurious brands. As for social media, the study reports that luxury watch brand names utilize social media platforms a lot more than in comparison to other luxurious brands (clothing, automobiles, etc.) David Yurman will be the only model that links to its Twitter account directly from its website and that IWC and Tiffany are the only watch / jewelry manufacturers that have a significant amount of fans on Facebook.
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