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Package Design Companies Vary in What Each One Provides by Phoenix Delray





Article Author Biography
Package Design Companies Vary in What Each One Provides by
Article Posted: 05/04/2012
Article Views: 125
Articles Written: 2834
Word Count: 467
Article Votes: 0
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Package Design Companies Vary in What Each One Provides


 
Marketing
All package design companies are not created equally. Some are able to put out the bare basics while others specialize. Inventors may want to research what is available before deciding to work with any one company.

One of the most important things an inventor or business can do is to find a company that has experience with their type of product. Anyone who is going to sell a food or nutritional product will want to work with a company that knows the ins and outs of this type of requirement. Anything that is sold to be ingested has to follow strict guidelines as to labeling.

Food products and supplements have to state what the size is on the label. This can be in ounces or pounds and ounces. If it is some other size such as grams that has to be stated. There will be a requirement for a sort of barred graph on the back or side. This will be in black and white and use the classic Helvetica font for easy reading. This will tell what the ingredients are inside the package starting with the item that is the most dominant. The label needs to list all ingredients and seasonings that are used. There will be information about how many servings are in the product and how large a serving is considered to be.

Food product packaging design also has to be appropriate for the contents. No one wants to buy a liquid that is in a plastic bag. If one is buying something crushable such as cereal, people expect to find it in a box.

The exterior needs to be attractive enough to draw attention when someone sees it. Food products require a bit more finesse that some other types of items. No one is very attracted to food packaging that is lime green or gray. These colors are not ones that might normally be associated with something that is eaten. Label design companies have often invested a lot of time and effort into seeing what people find the most attractive. Many restaurants and food products make use of the color red. Thought to stimulate the appetite red is a popular choice for logos, lettering and chairs in restaurants.

Companies that provide these types of services often have a fairly large staff of specialists. They will need graphic designers who can combine all the diverse elements needed into something appropriate and attractive. There are often writers who create instructions, content and the details that describe the product in an attractive way. The skills of a photographer can be crucial in order to provide just the right image for the labeling. Package design companies often include people with advanced marketing skills.

For more information on the package design companies, please visit our website.

Related Articles - package design companies, food product packaging design, label design companies,

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