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What is the best type of marketing for my business? This is a question every business owner has asked him or herself for ages. Marketing has evolved in many different directions, two of the primary marketing styles are traditional marketing and sports marketing campaigns. After you have determined the main types of marketing you must then figure out the most beneficial marketing campaign for your business. The basis of traditional marketing campaigns, also referred to as business to consumer marketing campaigns, are very simplistic and straight forward. In traditional marketing the marketing firm identifies the customer and then uses the 4 Ps to shift focus to the sales pitch. You may be asking yourself what the 4 Ps are: they are Product, Placement, Price and Promotion. Traditional marketing uses the 4 Ps to insinuate the value to the consumer. Traditional marketing firms work hard to build value and personal relationship with their intended consumers. Traditional marketing is seeing a drop in effectiveness with the new and diverse marketing strategies available including sports marketing. Sports Marketing is a genre of marketing that concentrates on using three marketing strategies to accomplish the desired effect. The first of the three marketing strategies is called sports sponsorship, this is when a company sponsors a sports team or sports association. Sports sponsorship includes but is not limited to purchasing new jerseys, equipment, etc. for the team, many sports marketing firms have different techniques for sponsorships. The second marketing strategy used by sports marketing agencies is advertising products through sport teams or individual athletes. The third strategy used is the promotion of the sport to the public to increase participation from professional athletes, or grass roots which is to increase participation from the public itself. Sports marketing companies not only use the 4 Ps previously mentioned in traditional marketing campaigns they also incorporate the 4 Ps of sports marketing. The 4 Ps of sports marketing are Plan, Package, Position, Perception. Sports marketing firms work hard to make sure they are using your company and preferred athletes to convey the appropriate message to the intended demographic using the 4 Ps, these firms also tend to listen to you as a client so they can understand the market, you the client and your intended customer, leaving no leaf unturned. So while sports marketing is the new kid on the block and traditional marketing campaigns have held up to the longevity of the economy each campaign uses separate techniques and sales pitch style. Ultimately sports marketing firms and traditional marketing firms use very different marketing techniques but are equally effective. Which campaign style to use really depends on if you are hoping to advertise to the younger, sportier public or a more generalized demographic. Traditional marketing emphasizes a business to consumer relationship, where in sports marketing the emphasis is on general sports to sports fans.
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