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Coming from a break from fashion shows, Rehane excitedly states, “It is more than just coincidence that every time I go to the sketch-pad for my Autumn/Winter collections my inspiration comes from the cultural roots of various cities across the globe. This time’s collection for WIFW Autumn/Winter 2010 has been inspired by all things ‘Asia Minor’. The collection is called ‘ANATOLIA’ which is a geographic and historical term denoting the westernmost protrusion of Asia, comprising about two-thirds of the modern Republic of Turkey.”
The silhouette is in keeping with modernity, yet there are opulent excesses seen throughout the collection in one form or another. The look is Bold & Without fear, which is truly Rehane’s signature, with Dollops of the exotic & mysterious. A modern day ‘Sherzade’ would perhaps be the best Muse for Anatolia.
Rehane adds, “Without culture, and the relative freedom it implies, society, even when perfect, is but a jungle. This is why any authentic creation is a gift to the future. And to a great extend this is why I love to see my collection to be worn by musicians, poets, authors, artists and all creative people! All of us have a creative streak; some know it and some use it successfully.”
The colors used for the ANATOLIA collection are Snuff, Poppy, Salmon, Deep Aqua, Turkish blue and Antique Gold. The cuts are very structured yet complimenting the female silhouette. The fabrics used vary from Jacquard to Satin and Velvet to Georgettes.
Her designs enhance everyday life… an ideal refinement for females to conquer chic city life and timeless elegance. Rehane specializes primarily in diffusion wear, but her label is also highly sought after for trousseaus for the modern bride. Rehane’s master pieces are feminine, elegant, playful and chic.
In 2004, Rehane launched prêt line RYD that caters to young and free spirited. This line is easy on the pockets and heavy on style. The latest edition to Rehane’s brand is a range of hand crafted genuine leather handbags made of vegetable tanned leather. She has supplied clothes to giant companies like West side and Lifestyle for a couple of seasons. She is also participating in the Indian Premier London Fashion Week this season.
Rehane is cued on to international trends and designs for the global apparel market. Her strategy for the future growth is not only to retail from well profiled stores across the world, but more importantly to have her brand franchise stand alone stores. She has full confidence in her production capacity, finish, price and delivery. As global competition grows Rehane’s market share has also grown equally proving that she understands the global client.
Rehane is currently the strongest designer in the south retails from her flagship store in Chennai and also from select outlets across India.
Evoluzione in Bangalore, Aza in Mumbai and Delhi, Indiva in Toronto are the stores she is currently retailing out of apart from her Flagship store!
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