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Yarn: galaxy s iii - with great sales comes great disappointmentfrom the blogosphere by e55he swrzsnb





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Yarn: galaxy s iii - with great sales comes great disappointmentfrom the blogosphere by
Article Posted: 07/24/2012
Article Views: 76
Articles Written: 2033
Word Count: 417
Article Votes: 0
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Yarn: galaxy s iii - with great sales comes great disappointmentfrom the blogosphere


 
Business,Business News,Business Opportunities
Samsung has finally made it. Never mind the fact that the Koreangiant became the world s leading smartphone producer lastNovember, the real indication of success in the 21st Century isjust how critical the blogosphere treats you when you announce anew product. It seems slightly unbelievable. The third generation of Samsung sgame-changing Galaxy S smartphone lineup had built up a sense ofexpectation and excitement previously reserved for iDevices andpre-fabricated boy bands. Blogs were pouncing on everyunsubstantiated rumour and every blurry photo, all in the name ofgiving their ravenous readers a preview on what is likely to be oneof this year s most successful smartphones.

But when Samsung lifted the lid on the phone at an event in Londonearlier this month, suddenly the sense of excitement deflatedfaster than a popped balloon. At first blush, we were a little disappointed that Samsung didn'tintend to push the design envelope with its new flagship, saidEngadget. Samsung s products always feel too plasticky for myliking, chimed Gizmodo. Newcomer The Verge was a bit more savage,stating, We're told not to be sheep, yet Samsung itself is justfalling in line with the herd.

The company seems oblivious to thesense of betrayal this has engendered in the informed consumer. The sense of deflation, of disappointment, can be firmly attributedto the unyielding desire of the blogosphere s love ofunsubstantiated rumour. After all, Samsung wasn t the one claiminghow amazing its new phone would be months before it had evenannounced its existence. But as any Apple shareholder will tell you, the collectivedisappointment of technology blogs is hardly a signal that yourproduct is set to be a lemon.

In fact, it s seemingly a sign toexpect even greater sales from the Galaxy S III. For the first time in recent memory, I m walking away from anApple hardware rollout unexcited and uninspired, announcedGizmodo upon the launch of the iPhone 4S. Then Cupertino went tosell four million of them on the opening weekend, more thandoubling opening weekend sales of the iPhone 4. And so far, things are looking similarly spectacular for the Koreancompany, with reports that the Galaxy S III already has ninemillion pre-orders.

With numbers like that, I m sure Samsung ishoping that every product it announces gets the same sort ofreaction from the online community.

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