"This new initiative is truly a game changer for the health of ourchildren," said First Lady Michelle Obama, a champion of bettereating for young people who attended Disney's landmark announcementin Washington. "This is a major American company, a global brand, that isliterally changing the way it does business so that our kids canlead healthier lives," she said. In a statement, Disney said all food and drinks advertised onDisney Channel, Disney XD, Disney Junior, Radio Disney, andDisney-owned children's websites would, from 2015, be required tomeet its own nutrition guidelines. The rules will also apply during Saturday morning cartoons on theABC stations owned by Disney, which reach one in four Americanhouseholds from New York to Los Angeles. "The nutrition guidelines are aligned to federal standards, promotefruit and vegetable consumption and call for limiting calories andreducing saturated fat, sodium, and sugar," it said. Breakfast cereals, for instance, would have to contain less than 10grams of sugar per serving in order to be advertised on Disneyoutlets. Kellogg's Sugar Frosted Flakes, squarely targeted atyoungsters, now come in at 11 grams. Besides the new advertising standards, Disney said it would rollout a "Mickey Check" check-mark icon this year to identifynutritious food and menu items at its retail shops and theme parks. Seventeen percent of US children are obese, a figure that hastripled in 30 years, according to a report last month from theInstitute of Medicine that warned of a "catastrophic" impact onnational health care and productivity. Another study, published in the American Journal of PreventiveMedicine, said 42 percent of Americans could be obese by 2030 --the year when today's eight year olds will be turning 26. "I believe this is a positive development," said Kelly Brownell,Rudd Center for Food Policy and Obesity at Yale University, in anemail to AFP. "Disney has credibility and reach, and they have set quite goodstandards for what can be promoted as healthy food. I believe theyare making good progress and other media companies will have totake notice." The Grocery Manufacturers Association (GMA), whose members includesuch food industry giants as Kellogg's and Kraft Foods, calledDisney's announcement "another important step" to helping consumershave a healthy diet. 'We have voluntarily adopted strict advertising criteria," itadded, "so that 100 percent of ads seen on children's programmingfrom GMA members now promote healthier diet choices andbetter-for-you products. But others expressed skepticism. "Kids aren't obese because they are watching fast food commercialson the Disney Channel," wrote a Virginia resident under an onlinestory about Tuesday's announcement on the website of AdvertisingAge, a trade journal. "They are obese because instead of being active, they are sittingin front of a TV... How about creating TV shows that challenge kidsto be active while watching?" Speaking from Los Angeles, a Disney spokeswoman explained that the2015 start year for the guidelines had been set in order to allowexisting advertising agreements to expire. We are high quality suppliers, our products such as China hp toner cartridge chips , China Ricoh toner chips for oversee buyer. To know more, please visits Epson toner chips.
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