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With a burgeoning middle class population and narrowing of the urban-rural divide, India is providing a plethora of opportunity to the retail segment to expand its roots in the country. The sector is catering to the varied needs of the people of this country, right from providing them with goods and services across segments such as food and grocery, home solutions, consumer durables, lifestyle products, clothes and accessories, health and beauty care products and services, e-tailing and entertainment. Retail chains such as Big Bazaar, Reliance Trends, Shoppers Stop and Lifestyle have become household names.
Benefits of retail chains in India Retail stores offer wide variety of products and services at lower prices Such stores sell many items under one shed, becoming a primary place for people to find all necessary products Often innovative and new products are found in such stores These stores also provides employment for the local community, thereby creating retail industry jobs Retail chains and community development The retail segment could be one of the major components for developing the community. The goods and services provided by such chains often define the culture of the location. People aspire to buy the products from such chains as these provide them with varied choices under one roof. Further, most of these stores also focus on creating a sustainable environment in the society. They look after developing the community they are located in by focusing on various corporate social responsibility (CSR) projects. For instance, Hindustan Unilever Ltd (HUL) and Star Bazaar, the retail arm of Tata Group, started with a consumer initiative, India's Favourites, for promoting the cause of education of underprivileged children. Similarly, Big Bazaar started with an initiative ‘Yatra’ with Yashaswini, a self help group platform to encourage underprivileged women traders and help them sell their produce in a profitable manner.
Retail chains and employment However, the major advantage of having a retail store in a community is that it helps in creating employment for the locals. Such chains create jobs in varied positions, right from sourcing raw materials, supply chain management, packaging, transportation, storage, in-store management, customer service, facility management to even strategic development of the store. Thus, such stores not only offer opportunities for people in the lower or middle-rung of their careers but even to the white collared job aspirants. For instance, an MBA in Retail Management may seek a career in the sector and search for retail management jobs with leading retailers in the country.
The Indian retail sector is offering immense opportunity for growth to the aspirants looking at making their career in this field. Therefore, if you are planning to enter into the world of retail jobs, this is the right time to ‘shop’ for your career of choice.
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