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People love their pets. That’s the simple, incontrovertible fact behind the growth of an industry that has proven over the past few years to be virtually recession-proof. According to IBISWorld Reports, dedicated pet parents in the U.S. alone will spend $52.87 billion on their animal companions this year, foregoing their own personal discretionary expenditures in favor of buying an ever-widening array of products, supplies and services for their pets. That’s good news for the thousands of pet retailers attending SuperZoo 2012 (WPA) in Las Vegas, Nevada in less than a week. They stand to gain significantly from the increasing demand of the growing pet market, and they’ll be touring the colorful “neighborhoods” of their industry’s favorite trade event, looking for the fresh ideas, new products and bestsellers that will help them capitalize on their opportunities. They won’t be disappointed. SuperZoo 2012, which increased booth space by 18% this year and sold out in record time, will house 871 exhibiting companies in a lively, inspiration-filled location that puts the newest pet market trends and innovations on full display. Among the attention-getters this year: all-natural, earth-friendly organic products; high-tech innovations that include computerized ID tags, automatic doors, programmable feeders and touch-activated toys; pet seatbelt systems, travel accessories and supplies; and mobile services for aging seniors and their pets. Pet fashion also continues to trend, with this season’s collections including faux mink coats, designer jackets, Halloween costumes, holiday attire and upscale leather carriers—all captured in true high-fashion style in SuperZoo’s “Rodeo Drive” neighborhood. Amid all the business-building inspiration, SuperZoo attendees will have the opportunity to “hit the books” to strengthen and grow their companies as well. SuperZoo University, which has earned the description, “the best educational program in the business,” will present cutting edge content in three targeted tracks, Business Development, Animal Wellness and Technology/Internet. Headlining the program this year is business consultant Jon Schallert, renowned expert on transforming businesses into “consumer destinations.” Pet groomers will also find ample business-building opportunities at SuperZoo. The Groomer SuperShow, a key element of the event, features popular Groom Team USA sanctioned competitions, skill improvement training and the Groomer’s Court, where the latest products from top grooming suppliers are on display. SuperZoo is serious business for pet professionals who want to stay competitive. But it didn’t get to be the industry’s most popular trade event without injecting a generous dose of fun into the proceedings—and 2012 is no exception. Among the many opportunities to relax, connect and enjoy the SuperZoo atmosphere, pet professionals will be treated to a concert by Pat Benatar and Neil Giraldo at the House of Blues. The performance will be held Tuesday, September 11 in conjunction with SuperZoo, with general admission tickets available to attendees for $10. The concert is sponsored by P&G Pet Care, with all proceeds going to the Pets in the Classroom program. As SuperZoo fast approaches, attendees are finalizing last-minute plans and looking forward to three days of profitable fun in Las Vegas. To make the most of their time at SuperZoo, attendees are urged to download a Mobile App to help them plan their agenda and navigate the show. They can also stay current on all the “SuperNews” through the show’s twitter feeds and Facebook posts, which will feature highlights from the show floor, competition results, breaking information and more. Advance registration is available through Sept. 10, 2012. Those who have not yet registered are encouraged to do so at http://www.superzoo.com.
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Superzoo, Groomer SuperShow, SuperZoo University, groomers, grooming competitions, grooming contest, pet industry,
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