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We have seen how the phenomenon of Black Friday deals started and how did the day after the Thanksgiving holiday become the most crowded shopping day of the year in the United States of America. Also, we discovered the origin of its name, and, as you can see, it still has sort of a negative meaning. Even if, at first, retailers did not accept this name, because of its negative implications, nowadays the term has become very popular and that is why they tried to make people see the phrase “Black Friday” as a positive thing. The Black Ink theory In the 1980s, some retailers who objected to the use of the term “Black Friday” to describe the days that mark the beginning of the Christmas shopping season in the United States, have found another meaning of the phrase. They tried to start pushing that the real origin of the phrase can be found in the “Ink theory”. This theory says that, to mark their losses or profits, retailers used the colors black and red. More exactly, in the reports where they were writing the results, they were using red to mark losses and black for the profits. So, if this theory were true, Black Friday deals 2012 should be seen as the beginning of the period when retailer start to make profits (the black ones) and stop having losses (the red ones). Of course, this theory is not very credible. It is true that store owners have a strong increase of their incomes on the day after Thanksgiving, but this does not mean that in the rest of the year they only have losses. So, on Black Friday deals 2012 their profits increase, but they also exist in the rest of the year. Discounts and promotional offers On Black Friday people become kind of crazy. Some of them wait hours or even a day between the opening of the promotional sales, in order to be as close as they can to the doors and to be the first ones who enter the store. So, there has to be a reason why these people become so excited about this day and spend precious time of their day trying to spot the best sale. Well, the reason is the price. Black Friday is the only day of the year when almost everyone can buy designer clothes and shoes, smart gadgets or other electronic devices at a very low price. The discounts are pretty big, because retailers are sure that they will still have amazing profits on that day and they also give people some free stuff, in order to eliminate the competition. Facts about Black Friday It could be interesting to know that, according to a report made by an independent website that in the United States, almost 139 million people shop on Black Friday deals every year. Also, another amazing thing about this day is that in 2010, 212 million buyers spent $ 39 billion for an average spending amount of $ 365.34.
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