Have you seen those shows where they take some homely looking guy or girl, and turn them into a stunning prince or princess? You know what I'm talking about, those makeover shows where they give somebody some decent clothes, a nice haircut, and jack up their self confidence a lot. You can do this with almost everything, and improve whatever results you're after. Your car, your house, even your relationship with your significant other can benefit from a little attention. If you've got a sales page that isn't converting as well as you'd like, then I'd like to help. By giving your sales page a hypnotic makeover, you'll be casting a much wider net. Instead of throwing a harpoon at all those big fat fish swimming by, you'll be able to scoop a lot more into your boat. The first thing to check is the first paragraph or two. This is where you've really got to pace your reader. If you walked into any showroom where they were selling anything, you'd be immediately put at ease. Salespeople are trained to get rapport as quickly as possible. Otherwise, they won't be able to sell you a think. Try on a few different hats when you read the first paragraph. Imagine you are different customers, with different situations. Does the paragraph make sense to all of them? If not, broaden the language so it does. For example, let's say you are selling shoes. Your first couple of sentences are like this: I know you need some running shoes. Maybe you are training for a 10K or maybe you're training for a marathon. Many people have run their best times after using our shoes. What's wrong with this? If you aren't interested in running shoes, or if you aren't planning on running a race, or if you don't even time yourself when you run, you'll be completely turned off. You'll think this sales page is for those crazy runners that run fifty miles a week. But consider this opening: Getting the right shoes is important. No matter what you do, getting some new shoes that really support your feet can make all the difference in the world. Regardless of your fitness or exercise goals, we've got the shoes for you. See how that's a bit more vague? Regardless of what you're buying shoes for, this will fit you perfectly. Even if you only take walk once a week, you'll feel like you've come to the right place to buy shoes. Try this out on your site, and see how this works. More and more people are starting to realize just how powerful hypnotic sales copy can be. When you understand how much more you could be making, it's an easy decision to get some powerful sales copy written for you today.
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