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A few years ago, a kind of shoes called UGG boots suddenly swept Europe and the United States. They have been criticized as one of ugliest boots in the history by those fashionable people. We have to admit that this UGG shoe has created the world's most irresistible pop culture in recent years in the case of the absence of large-scale advertising and strong marketing support. People can't help to doubting what the secret of UGG is, and here we will give your answer. The origin of UGG boots has a magic story. A surfer, Brian Smith, bought some Australian made sheepskin boots to the United States and began to sell them in New York, mainly for surfers in California. Then he established the UGG Holding Company, registered trademark UGG. Unfortunately, he had to sell his shares to Deckers outdoor products Ltd. in 1995 due to poor management. The latter believed that UGG sale boots were certain to break the barriers of the professional market and accepted by more consumers after taking over this brand with exquisite materials consisting of Australian A-level sheepskin with wool and comfortable feeling. Traditional promotion models for cheap UGG boots including advertising, appearing in fashion magazines or fashion show, aiming at attracting consumers to buy which obviously did not work. It is difficult to come into the eyes of opinion leaders in fashion field for this UGG shoe which looks ugly, stupid and difficult to match clothes and pants. After a lot of investigations, Deckers turned their attention to Hollywood actress Pamela Anderson who was pursuing by paparazzi because of Beach Guards. Deckers tried to give Anderson a pair of UGG sale boots as a gift, at the same time, it was wise to attach ones to Anderson's little daughter. Anderson did not appreciate less sophisticated boots, but her daughter liked the comfortable feeling of UGG kids. Anderson eventually tried once, since then, she fell in love with UGG because of its comfort and she frequently worn a pair of cheap UGG boots in shooting scene. As a result, her deed brought back curiosity and chasing by a part of groupies. In 2000, Deckers donated a pair of UGG boots to Oprah Winfrey, the queen of U.S. talk show. Later, Oprah purchased 350 pairs of UGG once to send all employees, also, had a grand introduction to the audience in the show "Oprah's Favorites". The success of UGG boots seemingly full coincidental actually everywhere is carefully designed.
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