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Recognising the growing popularity of platinum among the diamond jewellery connoisseurs throughout the United Kingdom as well as the world, Hearts of London has expended its breathtaking Signature Collection to accommodate more platinum engagement rings, wedding bands, eternity rings, wedding rings, et al. Growing Popularity of Platinum in the UK... Over the years, there has been a steady rise in the popularity of platinum as the choicest metal among couples searching for a perfect engagement ring or wedding band in the UK. There are quite a few factors behind the growing popularity of platinum over gold. The trend seems to be largely influenced by the Hollywood celebrities. We often come across the romantic stories of Hollywood stars choosing their platinum engagement rings. Besides this, platinum is rarer than gold and that makes it even more desirable than gold. Furthermore, the shine and white tone of platinum makes it ideal for a diamond ring. The shine of platinum perfectly complements the brilliance and sparkle of diamond. Bespoke Engagement Rings- Designed to Suit Your Style, Like and Preference Hearts of London welcomes all the clients interested in ordering their Bespoke Engagement Rings to suit their style, like and preference. You can visit their Hatton Garden showroom to order the ring where a qualified gemmologist will assist you in better and informed decision making. Diamond Jewellery Pieces- Designed with High Level of Meticulousness Using Finest Diamonds and Precious Metals Hearts of London diamond engagement rings and jewellery pieces epitomise highest quality craftsmanship, truest British charm, breathtaking elegance and timeless style. Each piece of diamond ring and jewellery is crafted using only the finest quality precious metals (platinum and gold) and GIA graded diamonds that are guaranteed conflict free and ethically sourced. Qualified gemmologists and gold & platinum craftsmen sit together to design and manufacture diamond jewellery pieces that simply mesmerise. Outstanding Quality for Discounted Price Hearts of London is committed to delivering only outstanding quality and value for your money and all the diamond jewellery pieces they sell reflect this commitment. While the quality of Hearts of London diamond jewellery pieces is comparable, their prices fall just between 50% and 60% of the cost of world's most recognised jewellery brands. Despite their goldsmiths and platinum craftsmen having all the work on Bond Street, their diamond jewellery pieces do not carry the substantial brand premiums of their rivals. Online clients can check and compare the prices of more than 25,000 GIA graded diamonds. About Author This article is contributed by a professional article writer and has been efficient in providing useful information about Eternity Rings, Princess Cut Diamonds For more information you can visit: http://www.heartsoflondon.co.uk
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