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China garment industry will enter a "made in China" era by chen fang





Article Author Biography
China garment industry will enter a "made in China" era by
Article Posted: 11/01/2012
Article Views: 86
Articles Written: 88
Word Count: 666
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China garment industry will enter a "made in China" era


 
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Global textile network December 23 "sold a computer can make a bundle of scallions, sold 1 billion shirts for the Boeing aircraft." This is the first true picture of the manufacturing sector, but now, each manufacturer will think about where their value.

Although there is no "manufacturing power" transformed into "manufacturing power", from Nanjing, Jiangsu Province JI life apparel manufacturers have sufficient reasons to believe that the garment industry is entering the "creation" of the era.

MOUSEJI is the English name of JI in his life, which in 2009 became the first world – the high-end fashion scene Paris "Buddha" invited to shop designer brands in department stores, creating a new brand of international business model.

Investment consultants research director Zhang Yanlin said that early through market-for-technology manufacturing enterprises to improve their strength in a way, this is just one way in the early stages of economic development. But with the strength of the enterprise increased over the long term, have their own key technologies, brands the formation of core competitiveness in order to occupy the dominant position in the next round of global competition.

More than 10 years ago, Kat still do apparel OEM in their lives. When you see the big products of own production at the Mall sell for thousands of dollars or even tens of thousands of dollars, when Kat felt a great sense of accomplishment in his life, when every piece of clothing in exchange for dozens of blocks, however, hundreds of revenue when Kat feel miserable again in his life.

"A lot of high-end brand products, products or even luxury brands, their designs are a bit stretched. "JI in his life has been a dream, is to design one's own brand," the best to the world. " After working in the garment OEM production for many years, he has not abandoned the brand design ideal. Others produce much, Jiping has also seen some doorways, "some high-end brands of enterprises, product design will reflect a style of their own, however, decades or even centuries in rendering this kind of style, design of roads will become narrower. ”

Jiping has such a knack: If for some high-end brands of clothing, without looking at the labels can make them stubs. So, Kat ever believed that he could create a top brand.

"Paris is a designer's paradise, is also a multicultural international platform for the fashion industry in Paris, just conquered Paris to conquer the world. "Kat hold that dream in his life and continues to do OEM business while European gold rush. In recent years, Kyrgyzstan one after another in his life took part in the Berlin "world boutique brand exhibition" and exhibitions in Barcelona, and has achieved outstanding results. After all, Jean my art has finally caused the Paris "Buddha" concern the review team, while also being invited into the shop.

It is understood that the "Buddha" in the shop "MOUSEJI" clothes sell for around 400 euros ~600 euros per item, and OEM production of 40 per item compared to profit of ~60 Yuan, has produced more than 100 times the value of the difference.

After twenty or thirty years of "manufacture" apparel, now upgrade from clothing to brand and sell to consumers around the world to make inroads in the West. MOUSEJI is only a microcosm of the garment enterprises. Neither do ODM (Original Design Manufacturer, original design manufacturer) or create your own brand "curve of the nation", enterprises are aimed at casting off the OEM (Original Equipment Manufacturer, original equipment manufacturer) hat.

June 2009, on in on Guangzhou, and Wenzhou, and shengzhou, to clothing enterprise to acquisition "Pierre Cardin" of message is fried was booming Shi, Luo Mongolian, and boyang, and love, Nicole Kidman, and collection and gxg, a Ningbo clothing enterprise of head has rushed to the Italy Marche area visits, and local more than 50 over has high quality products produced experience of textile, and clothing and shoes class, SMEs expand has negotiate.

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