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The recent Penguin update has brought about a storm of controversy, as it began cracking on search engine enemy number 1, which is unnatural links. The Panda update had made a target of low-value on-page optimization which focuses on duplicate content as well as spammy outbound links, while Penguin is to target inbound links, putting down rankings of sites/pages that could have unnatural links pointing to them. A couple of business that had adopted SEO early on are viewing rankings, traffic plus income that vanish with rankings that go down. There is a huge case for an update of algorithm update compared to Penguin. Being a user, you would like to locate the most ideal cases for your queries and not be tricked by manipulative SEO. The thing is that not all webmasters would be an SEO master. There is a blurry line as to what of optimization would be too much. The guidelines and updates, for most webmasters, would be like following a pastry recipe informing you of the ingredients, however not the measurements. Baking is a science. If you put in too, much or too little of the ingredient, the entire recipe could be destroyed. With a search engine algorithm, what worked a year ago, or even three months in the past, would be subject to change. Drastically, if you would not be knowledgeable regarding algorithm change, you put your online business in a vulnerable state. Is a small business capable of surviving Bleach White Hat SEO? Because of Penguin, we are able to find out for ourselves. Let’s see what makes up a link that is fishy: 1) Spammy inbound links that point to you. 2) Paid text links that utilize exact match anchor text. Google would consider link buying as having to violate the webmaster guidelines of Google. Overdoing the exact match anchor text will get one penalized 3) Spam comment. Utilizing exact match anchor text for the money keywords in comments or the username as seen in the comment section. 4) Outbound links that utilize exact match anchor text for the money keywords in comments or the username in the comment section. 5) Outbound links utilizing exact match anchor text from bad quality sites (or penalized though Google) or from the same IP address. 6) Low quality paid directory listings 7) Link networks 8) Hidden links 9) Unnatural footer links. So what is Unnatural, Low Quality or Spammy? In a lot of ways, this would be semantics and if you would not be up to date with changes in SEO, you may be having the wrong approach. Carrying out guest posting as link acquisition has become successful many times, along with utilizing personas to put up the level of blogger engagement and make a presence in niche segments. Now would be the ideal time to put up a persona plan for digital marketing. Place in the authorship markup of Google, which will put up the visibility in the SERP, provided you have good content. Google is saying from the start that the more real you are, the more the site will be rewarded. Here are the points we can derive from Penguin: • Be Relevant The solution so that you would not be punished each time Google would change its algorithm would be to center on giving the best possible relevancy for users. By introducing the Google Knowledge Graph, the SEO game may evolve. Search is evolving in a scene where results would have a basis on how concepts would be meaningfully related to one another, compared to keywords that are disjointed. Quality of both inbound and outbound links will have a weight on how useful, relevant and pertinent the information would be to the end-user query. This will be why establishing connections and authority is significant for a post-Penguin environment. To carry this out, community building is to be a big priority. Much of the sources for natural links will have to be from engaged members of a community whether if it comes from a blog or via social channels. Having a community wherein users would be engaging with the brand would be a powerful tool for links, reputation management plus retention of customers. • Be Balanced The penalization of sites who have been spamming by Penguin has the aim of improving quality of SERP for the searchers. Do not tolerate guerilla optimization tactics any longer. Keyword-dense title tags, interlinking that is unnatural and low quality backlinks would be Penguin’s original targets. And mix up content types as SERP is becoming crammed with video results, ads plus other signals. • Keep it Real Making trust, credibility plus authority in the niche should be something you center on. To do this, it could imply a total recall of content strategy. Make better content in relevant areas: on-page and in guest posts. Main takeaway would be to make it clean, clear, plus useful. How to Recover from Penguin 1) Put out SEO scissors and remove low quality links, notably those that come from sites that have a penalty from Google, have low PR plus low quality links that point to them. 2) Make an analysis of link type distribution. Is it seen in a relevant place in the article, the comments, sponsored listing or directory listing? 3) Make sure that the anchor text distribution is naturally done. A lot of links that have targeted anchor text would bring about a loss in value for the search engine’s eyes. 4) Diversify the anchor text plus put in a branded keyword. Have a transparency on who you are. 5) Be selective regarding directory listings and select ones that have good reputation. 6) Steer clear of link networks. Penguin will impose on you a penalty for a suspicious number of sites that link with optimized anchor text. 7) Center on users. This may be the most significant yet. Make content that would be useful and relevant. Look for relative terms in tools such as KeywordSpy to ensure traffic effectively go to your site. People, and not just machines, would have to get something from this. Get daily news on SEO and Internet Marketing by great Internet Marketing Guru Peter Zmijewski". He is also the founder and CEO at KeywordSpy
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