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Have you turned all of the local search marketing efforts over to someone and then forgotten all about it? If so, now is the time to start paying attention again. There is no one that can market your site like you can and those that are working on your campaign will likely agree that they would like your input and help rather than to be left on an island by themselves. Ask What You Can Do As a site owner there is a lot that you can help with. First of all, if you have not been involved for some time the team working on your local search campaign may have several things that they would like you to do. For example, they may have a suggestion that you need to move the site over to a local IP address. They may need your help in getting the Google Places account set up correctly. They may also ask you to go after some links with contacts that you would have a better chance at getting a link from. In addition, you can certainly work on developing the content on the site. This should be a constant drive and focus for you as the site owner. You need to be developing the best content in your industry and certainly in your local area. Google is Getting Better, but is Your Search Marketing Team Adjusting? Remember that this is your website. This is your business and you need to know that you have the best local search team you can get. Google is making strides at becoming better at delivering the best results. However, if you are not paying attention you may have no idea that your local search team is not adjusting the changes Google is making and this may cause you to lose your traction and take a significant hit in your business. Do you care about that? Yeah, I thought so and that is why it is important that you are paying attention to the local search team. Get to the Top and Stay There If you want to see yourself get to the top you cannot rely solely on your local search marketing team. You are going to have to become part of that team and pay attention. You can get to the top and you stay there through one simple change and that change is for you to pay attention and be the driver again rather than being the sleeping passenger. OrangeSoda is an local search marketing company that can help you grow your online business. Be sure to look at our local search marketing to better understand their services. (http://www.orangesoda.com)
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