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A nation can be defined as a group of people or a community of people that form part of a region, any geographical area spread over any geographical boarders or a particular country. The reputation of a country is more likely due to a country being more dependant on specific nations as they usually have their own characteristics. In terms of nation marketing, a nation has the power to market themselves in a specific light and have the result has a huge impact on the overall idea of the country and the amount of tourism a country receives, for example a country such as Brazil may have a very positive image in terms of entertainment, excitement and a good climate however a negative image about Brazil comes from the security of a tourist in a country with generally high level of crime and muggings within certain nations. This negative nation marketing would affect the decisions of back-packers and families who are weary about exploring destinations such as Rio and Sao Paulo for there notorious levels of crime and the lack of safety of tourists’ possession as part of these nations’ reputation for targeting tourists for their valuables. In terms of their economy, this has a large amount of impact on the number of tourists which in turn affects the country’s national income and hence their economy. On the other hand Brazilians are notorious for being open, friendly people and are supposedly one of the most attractive nations in the world which has a positive impact in terms of nation marketing. Every country have their image kept amongst their best interests, their nation/nations hold almost as much responsibility for the country’s image as the country itself which affects the country’s tourism levels. The tourism level is therefore dependant on nation marketing almost as much as country marketing which fundamentally effects the country’s economy through tourist receipts.
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