|
A new report describes Apple as "pushing ahead" with plans torelease a streaming TV service by the end of the year in spite ofresistance from major media conglomerates. The New York Post spoke to sources familiar with Apple's plans to learn that the company hashad trouble convincing content providers to come on board with astreaming TV service. Studios have refused to give in to Apple,which reportedly wants complete control over "all aspects" of theservice, including pricing. "We decide the price, we decide what content," one source describedApple's negotiating stance as being. "They want everything fornothing," another media executive said. Apple Senior VP Eddy Cue, who has been described in the past as Apple's "dealmaker," is said to be leading thetalks. Insiders said Apple has proposed offering "channels as appsfor its devices," including the Apple TV set-top box. The reportwas, however, unclear on whether Apple is hoping to bundle contenttogether into a subscription or offer it on an individual basis. Though iTunes already offers movies and TV shows for rent orpurchase, Apple is reportedly interested in streaming over the web.The company is expected to run up against competitors in the space,including the networks themselves, as many of them have launchedtheir own apps in the App Store for that purpose. Apple reportedly tried to drum up support for a subscription TV service in 2009, but it was unable toprocure commitments from the industry. According to someexecutives, Apple's interest in splitting advertising revenue wasone of the sticking points that derailed negotiations. More recently, Apple is believed to have turned to cable operatorsin an effort to convince them to work with it. "They (Apple) wantto create the interface, and they wanted to work with the cableguys to manage bandwidth across the TV and broadband pipeline," asource told the Post. According to the report, cable executives "pretty much shut thedoor" on Apple. Apple has reportedly also had discussions with telecom companies,such as Verizon and AT&T. Last month, sources at Canadian telecomsRogers and BCE said they have been approached by Apple about its TVinitiatives and have even received prototype versions of its much-rumored connected television set. Tipsters indicated, however, that Apple is prioritizing bringing astreaming TV service to market first before launching its own TVset. Apple is said to be aiming to launch the service before thisChristmas. That would fit with reports that have claimed Apple isnot due to release a TV before late 2012 . In the meantime, Apple is expected to unveil an update to its $99 Apple TV set-top box as early as next week.Channel inventory of the device has dried up in recent weeks,adding to mounting evidence that an update is imminent. Apple lastrefreshed the device in late 2010 . I am an expert from lencri.com, while we provides the quality product, such as Iphone Replacement Housing , Blackberry Spares, Blackberry Lcd Screens,and more.
Related Articles -
Iphone Replacement Housing, Blackberry Spares,
|
