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There are certain things that a woman cannot get enough of, jewellery being one of them. Being a woman's most wanted accessory, the demand for jewellery never declines. Though gold jewelry has been a favourite among women across all age groups, platinum jewelry is also slowly gaining momentum over time. In the past decade, platinum jewelry has been one of the most preferred ornaments of women. The primary reason for the increasing popularity of platinum jewelry is its look which is chic and contemporary. While gold jewelry gives a sense of prestige and status, platinum jewelry oozes confidence and intelligence. That said, both of them have their loyal followers and are brilliant in their own unique way. Metals used for the making of jewelry belong to only one group as a whole. However, owing to its rarity, platinum costs more than other metals and hence, we have to spend more when purchasing platinum jewelry as compared to gold or silver jewelry. The royal white glow that platinum exhibits is one of a kind and hence, is most desired by women. Pairing platinum products with precious gemstones makes its appearance all the more appealing and attractive. The aesthetic value of any platinum jewelry lies in its simplicity and manages to attract women and jewelers alike. The high price that accompanies its rare beauty and unique appeal is the reason for the huge demand and desire that platinum boasts of. Apart from its exquisite and dazzling appearance, platinum jewelry also assures high durability and flexibility. This is the major reason why many people opt for platinum engagement and wedding rings. Platinum enjoys royalty in the market due to its weight, which is usually higher than gold or silver. If you're looking for something that will last for a long time without much maintenance, then platinum jewelry is the thing for you. Along with the increasing popularity of platinum jewelry, the number of options to choose from is also increasing. Platinum jewelry has evolved with the role of women in society. Women today have a number of tasks to perform and platinum compliments this nature of women very well with its robust yet elegant feel. This precious metal known as platinum not only attracts women, but attracts men too. Since it signifies strength and power, men tend to relate to it easily. Also, some people are allergic to silver or gold jewelry which makes platinum their best option. Ashish Kaith is of the opinion that gold jewelry and platinum jewelry are the best ornaments one can buy as platinum symbolises poise and elegance and gold portrays customs and wealth. Both are unique in their respective ways.
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