|
There are many processes you must get right if you want conversions, sales and new clients. But with that said, your marketing and advertising efforts will fall by the wayside if you are lacking in strong testimonials. People will know that something must be right about your offer if they see believable testimonials. But if you want to get the best testimonials, then you need to continue reading and learn more. You will be facing an uphill battle should our sales copy not have any testimonials, success stories or anything else. On the other hand, very many marketers are at a complete loss as to how to get them. So we will help you out, here, and give you a proven blueprint. There is never any question that genuine testimonials can have a tremendous impact on your conversion rates. Perhaps you have had difficulties and lack enough social proof, and if so then there are remedies for that. Read carefully because what you are about to discover can really transform your conversions. Who knows the number of illegitimate products available on the web in which something about it is a lie. Solid and strong testimonials can go a very long way, but it really just depends on the niche you are in. We want to show you how you can approach customers with the aim of getting a good testimonial. If you have been in IM even for a little while, you hopefully know the value of good testimonials. People want to believe a product will work for them before they invest their hard earned money into it, which is why testimonials work so well in reassuring them. However, one problem that online marketers often face is getting testimonials from their customers. Let's delve a little bit more into this, and then we will see what some possibilities are. If you're selling a good product that has helped a number of people, then there are high chances that you can do a case study by selecting a few successful customers. A case study is a thorough analysis of how your customers utilized your product and how it helped them; it's a lot more detailed than a typical testimonial. This makes it the ideal thing to focus on, because ultimately case studies are also testimonials. This is a perfectly reasonable method to find out the experiences of your customers and present it to potential customers. This is actually employed by many larger companies, and you can find their studies on their sites. If done right, you can simply blow people away with this approach. The one thing that may be helpful to you is remembering there is no such thing as a perfect product. There is a prevailing attitude that things do not need to be perfect and just needs to be good enough which is unfortunate. You should always use feedback that contains something that is slightly negative because it's true and will be more believable. You will make a more positive impression on people by revealing the bad along with the good. Look at it from the perspective of how it will effect people who read it, and they will respect you a little more for it. Try testing it, and if it decreases conversions then just don't use it. Never appear to be pushy or seem like you are leaning on them for a testimonial. A proven technique to generate testimonials is to ask your customers to fill out a short survey, where you can ask various questions related to your product or service. The worst thing you can do is make it complicated with lots of questions. The last question of your survey should be something like, "What do you like about our product?" or "How has our product helped you out or something on those lines. You still need to get their permission to use this feedback, but at least you will discover what is going on. Just make sure you get a written approval from your customer so that you can use their feedback on your website.More info here: google ranking report
Related Articles -
page, ranking, report,
|
