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Word-of-mouth is great for business, but the written word is even better. Testimonials are the best way to grow your business since they can reach so many people in a relatively short amount of time. They can help to lend credibility to your business and let others know what you are all about. Since they are straight from customers, other customers will value the opinions and trust what they read. They are one of the most valuable and useful tools from a marketing a sales standpoint that you can use. Get Free Advertising With testimonials, you are essentially getting free advertising. Instead of purchasing expensive ads and having to come up with slogans and so forth, you can let your customers do the talking for you. They can make others aware of how wonderful your business is and let them know that they should do business with you as well. They are able to convince others since they are a customer and they are speaking from a customer’s perspective. They seem to be more trustworthy. Credible Customers Credibility is a major reason why testimonials work. Customers are going to be brutally honest about you and your business. They get nothing out of the deal by being dishonest or fraudulent. Most businesses want their customers to share their experience, and let other people know about the business. Many people like to research and do their due diligence before deciding to patronize a particular business. The best way many customers see to do this is by looking to see what other customers have to say. Testimonials are the perfect answer. Constructive Criticism Even if you get a less than flattering testimonial, you can take the time to look into it and address the issues. This will show that particular customer and others that you care and can take constructive criticism. You can also learn from a negative review. You can see what you did wrong or where you are lacking. You can look for ways to do things better and find ways to improve. Improvement leads to further growth for you and your business. Prominently Placed When you have a website for your business, you should make sure that testimonials are placed prominently on your site. You should let customers know that you respect their opinions and input. You want to let customers know that they really matter. You can accomplish this by telling your customers that you have nothing to hide and everybody is free to be frank and honest. Let your customers express themselves and throw some extra business your way at the same time. When utilizing testimonials, there are some important things to keep in mind. Be sure to place them prominently where customers can see them, peruse them and post their own accounts. Make sure that you keep an eye on the testimonials to see if there are any problems and address them if needed. See what you are doing right and see what you can improve on. Testimonials only help your business. Learn how Testimonials can help you to grow your business. You can learn how this tool can help your business be more successful. Peter Ryan, who has had over 40 Years in Sales and Marketing, Trainer Speaker, Principal of Mr. Results marketing academy a step by step e learning program for Small Business and Start ups and author of the Highly acclaimed book "Small Business Marketing Secrets Revealed” available on Amazon. This article serves as a guide on how testimonials can help your business grow. The article explains the importance of having customers provide a testimonial to give insight into your business.
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