No two days are the same when you're a freelance copywriter. Every day, you can be writing about different subjects, so you have to be ready to adjust your schedule to suit whatever work comes in. It’s the variety that makes the job so interesting. |
You could also be providing different types of copywriting too, which have their own styles of writing, structures and aims. Here is a breakdown of the different copywriting tasks:
Web page copywriting
A copywriter’s job is no longer just about words. One area you can help clients is in advising them on the psychological tactics for turning more website visitors into buyers. Imagine all the pages as stepping stones that help build trust in the client's expertise and ability to deliver a solution to the visitor's problem. Clients will also be impressed if you have Google Analytics expertise, because with this free software you can find ways to improve a website’s conversion rate and the sales it generates as a result.
Emails need to be short and sweet. People have little patience when checking through their emails so your goal is simply to get them interested enough to click through the email for more information elsewhere. Generally, a marketing email's aim is simply to inform recipients of a special offer or promotion. The main selling then takes place on the business' website. Due to their short length, you might think that writing marketing emails is easy. It isnt. You have to use every word carefully if you are going to trigger the recipient into taking action. You have to choose every word carefully. And with email every action is measured to the last click, so clients can see for themselves the impact of your copywriting abilities.
Thought leadership articles
In today's marketing world, you buy people's attention with great content. There are thousands of businesses out there that need help updating websites and blogs with new content. Weekly gigs updating blogs and websites can be a profitable and regular source of income. There's no shortage of topics to write about, such as opinion pieces, tips, industry news and insights into the running of the company. Blogs tend to have a more chatty tone than the rest of the website’s content, and feel more like a conversation then a big business boasting about its achievements.
Brochures are like a business dressed up in its best suit and standing proudly to present the best image possible. You should write brochures in a way that enhances people's impressions of a business and makes them want to become customers. You will also need to work hand in hand with a designer to work out the layout in advance so you know how much space you have for copy and what needs to go where. Once the copywriting has been sent to the printers it's too later to correct typos. So make sure you proofread copy thoroughly once it's finished.
Hopefully, this article has given you some ideas on the different types of content you will be providing as a freelance copywriter.
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