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Telecommuting can be the sweetest solution for businesses. It can solve logistical problems, provide flexible work environments for employees, as well as promote productivity in some people. However, it may not be the right fit for your business. This is especially true in IT lead generation, where the issue has divided a lot of people. Some say that this will increase the generation of qualified IT B2B leads, but there are also others who say that it will cause people to slack off. While both sides have valid points, it is all up to your decision. Only you can figure out if telecommuting is good for your IT leads campaign. To truly know if this is right for you, ask yourself these questions: - Are you a results-focused manager? There are two kinds of managers: one that looks at how his people do their work, and one that only looks at his people’s work. If you are the latter type, then go ahead and try telecommuting. If you think you should watch over your people, then telecommuting might not be your cup of tea.
- Can the work be done at home? This will depend on the type of work that needed done. Sure, appointment setting or administrative work can be done as long as you have a computer and an Internet connection, but if programming or engineering work will require special equipment, or close interaction with colleagues, then telecommuting is out of the picture. Also, you have to consider sensitive data. Customer data, research information, as well as prototype designs or programs might not be safe in a home environment, or too expensive to securely store in individual computers.
- Are your employees already doing much work outside of office? How your employees do their work will tell you if they can fully accomplish their tasks outside the office. If they have been checking emails, writing reports, or telemarketing IT prospects at home, then it is good indication that they are ready for telecommuting. All you need to do is to arrange for a practical and reliable.
- Do your people want to work from home? Sure, telecommuting can provide your people with a flexible work time, but there will be those who prefer the rigid structure of office time. Work-life balance, so to speak, since they want to leave their work in the office. Besides, noisy kids at home or a nagging spouse sure is a real drain on IT lead generation productivity. Maybe working in the office is not so much a bad idea after all.
Still, it all depends on your business and your willingness to embrace change. If you think that telecommuting will solve your IT lead generation woes, then so be it. You just need to be ready to face the challenges of working outside the office. It might be more complicated, it might be easier. But if there is anyone who knows your business well, it has to be you. It is your call.
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IT leads, telecommuting,
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