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There are no hard and fast rules regarding effective branding strategy . It is an exclusive situation oriented affair where the marketing department of an organization can gauge the available situation and develop branding methods for ensuring success for specific products and services. An ideal branding strategy sets a company apart from its competitors and gets it noticed among its target audience, big time! Here below are some types of branding strategy that concerns may consider for revamping their existing image or build up a new one. Product-line Branding Product-line brand strategy comes into play when one needs to market different products of the same company related to each other. The basic identity in such cases remains the same way slight differences in the competency levels or the way each works. Branding that involves the establishment of the product line image brings the company name repeatedly in front of the buyers. This naturally helps to reinforce the brand name and help it to get an increased acceptability. Therefore, more the number of similar products a company has or launches from time to time increased are its chances of getting a chunk of market shares over and above its competitors. Public memory is short, so it is necessary to reinforce it with similar items, which are useful and promote brand identity. This is what product line branding is all about! Product Branding Brand strategies for products move the spotlight away from the company name and bring focus on the star product instead. As a result, the brand gets unique personality, value, positioning, and identity. When the company next launches a product automatically finds a position in the same market segment, targeted before. In this kind of strategy development, companies do not need to repeat their hard work repeatedly which is necessary for bringing brands into focus. This is an advantageous strategy since companies can now evaluate the performance of their brands, think of ways to improve on their brand image, and make informative decisions for resource allocation. Corporate Branding Corporate branding strategies may choose to promote the company name and project it as an umbrella under which different products reside. In such cases, the life of enterprise is the company itself. Another option is to project the product as a flagship item from a reputed company. This lends it credibility and creates an interest among the buyers, necessary to ensure its success. Manufacturers can provide guarantee regarding a product and give it the protection it needs by using this kind of corporate strategy. Product-range Branding Product range branding involves grouping of different products from a company and marketing them under a single basic identity. Here instead of the same kind of products, the company markets a whole range of different items to promote a single brand name. Different kinds of brand building strategies perform varied functions and it is up to the marketing department of a company to decide which one is going to work in a specific situation. Ultimately, however it is the people’s opinion regarding a brand that matters above everything else!
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