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Living in an increasingly technology-dependent society makes online marketing even more pertinent to a company’s success. Word of mouth still works, but it travels like wildfire online. It would be in your company’s best interest to discover more about online marketing, like video marketing, SEM, and SEO. Video Marketing The usefulness of videos in promoting your business online cannot be understated. Videos go viral. People like visual and auditory stimulation. They like humor, and they also like sadness. They share things if they strike some kind of chord. Even if videos are objective and informative, they can help to steer customers in your direction by helping them understand why there is a logical need for your product. To realize the value of this kind of marketing, simply pay attention to how many shared video posts you see in your social network feed in one day. Search Engine Marketing When you use a search engine, you have probably seen the highlighted results show up at the top. This is called search engine marketing, or SEM. These companies have paid to have their business appear right under the search bar, being the first result a customer will see, consequently increasing their chances of website traffic. Some customers know, however, that the bigger businesses don’t always offer the best deals. They go on to look at the natural results of their search, which makes SEO invaluable. Search Engine Optimization The natural results feel more valid to a customer because they understand that the websites showing up at the top on their own are the most relevant, reliable results. Very complex algorithms go into these results. But there are things you can do to get your company to show up at the top after some time as well. Hire a company to help you discover more about the effectiveness of your website’s structure and content and your chosen keywords and phrases. These can be altered to optimize customers’ search results and, in turn, optimize your business. OrangeSoda is an internet marketing company that helps businesses succeed online by taking all of the complicated jargon like SEO, PPC, Social, and HTML, and turning it into comprehensive marketing strategies stamped with personal service. Our dedicated team of experts give every business special care and clear reporting. To discover more about online marketing methods! Contact us today! (http://www.orangesoda.com/marketing-solutions/search/search-engine-optimization-seo/)
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